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Tag Archives: books
Claudia Suzanne Author and Professional Ghost Writer on Promoting and Marketing Your Book.
Claudia Suzanne famed Ghost Writer, with Over 120 Titles, and Teacher at CSULB in Ghost Writing, Talks to OPM about Publishing, Promoting and Marketing Your Book
Posted in Audio Podcast, Education, Health and Wellness, Interview, iTunes, Lifestyle
Tagged audio, author, bestseller track, book marketing, book promotion, books, claudia suzanne, ghost writer, ghostwriting, interview, jw najarian, publish, publish on demand, self publishing, This Business of Books, writers
Ghostwriting Certificate Online Course Now Offered at Univ of Calif at Long Beach CSULB
Ghostwriting Comes to CSULB
CSLUB in collaboration with Claudia Suzanne, is offering a Unique Program which Prepares Writers for a Lucrative In-Demand Career as a writer.
California State University, Long Beach College of Continuing and Professional Education (CCPE/CSULB) is now offering “Ghostwriting Certificate Program” (GCP), the world’s only ghostwriter training program. Your teacher is Claudia Suzanne who is one of the most successful ghostwriters of our time.
Posted in Commercial
Tagged audio, author, books, certificate, certified, claudia suzanne, course, csulb, distance learning, ghost writer, ghostwriting, interview, jw najarian, online course, publish, This Business of Books, writers
Ken Keis Living on Purpose, Realizing Your Potential
Ken Keis Author, Speaker, Trainer and Foremost Authority on Assessment Strategies and Processes that Increase and Multiply Success. Talks About Living on Purpose and Realizing Your True Potential.
Ken found me via On Purpose Magazine and asked me to check out his philosophies and trainings on Living on Purpose.
I checked out his company CRG and his books “Why Aren’t You More Like Me” and “My Source Experience Journal” and found so many connections to what I believe that I had to connect with Ken and get him an interview with him. Continue reading
Michael Luckman on Overpowering Fear
Michael Luckman, a 40+ Year Veteran of Sales Teaches Us How to Overcome Fear in Selling, but More Importantly in Life.
Michael Luckman is a man that has faced the fear of public speaking, cold calling and fear of failure and has come out the other side grateful, successful and happy. Michael teaches us how to overpower fear so that we can live the fullest lives we were meant to live.
Michael Luckman Audio Interview ►Right Click and “Save Link As” to Download File◄
I have the honor to the first person to interview Michael Luckman for his new book “Overpowering Fear: Defeating the #1 Challenge in Sales and Life“.
I was introduced to this wonderful author by Nance Rosen, Top Job Coach and author of “Speak Up and Succeed“, so let me say a big thank you to Nance because Michael is just what the universe ordered.
Fear is the Number One reason for failure that gains you nothing. Another words, it is fine to fail and even expected that you might fail, if you take a risk and learn a lesson.
If you fail, however, because fear stopped you from trying then it does not take a rocket scientist to tell you that unless you learn to overpower that fear, you will never succeed and thus you will never reach your God given potential.
I have suffered from a few phobias including massive stage fright, but I was a musician and played clubs like The Whiskey and House of Blues. I interview famous celebrities and world renowned scholars and believe me I used to get so fearful that I would get nauseous. I still have problems, but not anywhere close to what I did before.
Michael Luckman knows what he is talking about and he shares what fear and ego is and how you can learn to overpower these feelings that keep you from living the life you were meant to live. Where Mr. Luckman can not help you elliviate your fears, he gives what he calls workarounds.
These are techniques I have used and swear by. If you believe your fears are holding you back, then you need to listen to this interview and pick up this book. – JW
Michael Luckman
With forty plus years as a salesperson, marketing pioneer, entrepreneur and sales trainer, Michael Luckman is today, a successful and dynamic speaker, trainer and coach. In Overpowering Fear he opens up his life and the lessons learned to help his readers uncover their own fear blocks and overpower them, in order to enjoy lives filled with confidence, success and abundance.
Overpowering Fear is Michael’s real world journey through a career filled with amazing achievements – including the launch of the first electronic toy and inventions like the cartridge video game system, the electronic keyboard and the see-through advertising product seen on vehicle wraps.
Michael also “gets real” about the personal defeats that came when fear,
uncertainty and doubt clouded even one of the brightest minds in business.
In working with and training thousands of salespeople, Michael came to the conclusion that those who reach the top in sales are those who have learned to overpower their fears and do whatever is necessary to gain the business. While those we would consider average salespeople succumb to their fears and will do only those things that fall within their comfort zones.
Unlike psychologists and other scientists who approach the topic of fear from an arm’s length or academic perspective, Michael peels back the cover on his own life. With astonishing honesty and impressive insight, he exposes painful, emotional events that began in childhood and continued to dog him as he rose in the business world.
Told with humor as well as deep personal truth, Michael’s life story and his “Luckman’s Laws” help readers take an equally brave and fruitful look at their own journeys. They will be delighted to find ten exercises at the end of the book that Michael created to help them find the causes and cures for their own fears.
Readers will also learn how to identify goals they want to see materialize in their lives, understand what dreams they have been afraid to realize and be able
to create a road map to a fantastic future.
This is a hugely important book because it alone examines the earliest origins of fear, a complex and defeating emotion, from a very personal and relatable perspective. Fear is present in every occupation and in every stage of life, so much so that it is a virtual epidemic affecting almost everyone at any time.
At his website, Michael-Luckman.com, this author provides a wealth of support as well as the opportunity to join him in seminars, workshops and coaching sessions.
For interviews, requests for speaking, media commentary and other story or show ideas, Michael may also be reached directly at (408) 404-6762 Ext. 2
Posted in Audio Podcast, Business, Education, Health and Wellness, Interview, Lifestyle
Tagged audio, author, book, books, ego, fear, getting rid of negativity, interview, jw najarian, life, love, michael luckman, mindset, money, overpowering fear, publish, sales, spiritual, success, writer, writers
Simon Mainwaring Building Your Branding and Social Technology Blueprint
Simon Mainwaring Fortune 100 Branding and Social Technology Expert
Bestselling author, top branding and social technology expert Simon Mainwaring talks to us about branding, copy, top of mind awareness and much more.
Simon Mainwaring Branding Audio Interview
I will tell you that if you do not know Simon Mainwaring, then you are at a huge disadvantage.
Whether you are a fortune 100 or a small to medium sized company, that is working hard to figure out how the web and social technologies can and should work for you, There are things you can do or change that will make a significant difference in how effective your marketing is on the web.
Too many of us are overwhelmed by social media, marketing and networking and how we should use them to increase business and profitability.
Many experts talk about having a plan, but Simon has been there and has done it for company after company with award winning results. Simon is now working to get out the word to the many of how they too, can learn how to make the web and social media work for you.
Simon works with business, not just to help them set up their marketing blueprint. He sits down with them and has them role up their sleeves and sharpen their pencils and come up with a “Useable Now” Blueprint plan of how your business can utilize and capitalize using social technologies.
Simon is working hard to make this available to everyone, especially non-profits and when I saw what he was doing I immediately called him to have him tell us directly what he was doing. Simon, who already has a voice on many national platforms, took his time with us and not only shared what he was doing, but answered many of my questions about branding, copy and marketing.
Simon has decided to have his first branding workshop. I believe this is a class you or any business NEEDS to attend to figure out how to use technology, how to build community and sales. Later I found out who will already be there.
Besides the three incredible teachers Simon is bringing in I have found out that many of the students in the room are major powerhouses themselves. I can not tell you who, but you will be very impressed. It is worth going just to network with this group.
Guest Teachers and world class experts Carol Cone of Edleman PR, the worlds largest PR Firm and Robert Tercek former president of Digital Media, Sony Entertainment and Creative Director of MTV. Simon is also allowing each attendee to bring for FREE someone from a non-profit, foundation or cause marketing partner you support.
Thank you Simon for what you do for business, non-profits and for sharing your time and expertise with us. – JW
Simone Mainwaring
Simon Mainwaring is an award-winning branding consultant, bestselling author, influential blogger and international speaker.
Founder of We First, a social branding firm committed to helping brands build communities, profit and positive impact.
Member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.
Simon’s first book, We First: How brands and consumers use social media to build a better world (June 2011, Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. He was also included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’
Simon has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio. He is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Speakers Association, brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia and the Bill and Melinda Gates Foundation, and was voted a Top 5 Marketing Speaker for 2012 by speaking.com
Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.
Simon studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles. His blog is simonmainwaring.com, he tweets @simonmainwaring, and the We First website is www.wefirstbranding.com
Simon’s Book – We First
A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.
Today’s marketplace is ruthless – the economy is tough and social technology is changing faster than ever – but it’s also an unprecedented opportunity to MASSIVELY SCALE YOUR BRAND, PROFIT and POSITIVE IMPACT ahead of your competitors.
The We First Social Branding Seminar makes this possible – whether you’re a Fortune 500 brand, social enterprise, non-profit or start-up – by ensuring you walk out with a practical and actionable SOCIAL BRANDING BLUEPRINT, specific to your business, that’s built on the best practices, case studies and bottom lines benefits of the world’s smartest marketers.
Simon’s first branding and marketing blueprint workshop and seminar
Your Social Branding Blueprint includes:
- Cutting edge research/data on today’s customer, their online behavior, and how to engage them.
- A defined brand story, message and purpose to ensure every marketing dollar you spend has maximum impact.
- The Top 8 Social Media Strategies to architect a sustainable customer community.
- The Top 5 Engagement Tactics for Facebook, Twitter, Google+, LinkedIn and YouTube.
- Critical creative campaigns to integrate your community across social media platforms.
- The Top Tools, Techniques and Formulas to measure Return on Investment based on Fortune 500 case
- The Top 10 Business Strategies to maintain and grow your brand community over the long term.
- Vital Organizational Structures/Roles to integrate social media marketing within your company.
- The Key Social Business Technologies that will redefine your industry, business and marketing.
- A Customizable Pitch Deck that sells your social media plan to leadership, employees or investors.
This SOCIAL BRANDING BLUEPRINT will be built on the expertise of our world class speakers including:
- Lessons I learned from almost over 20 years of working at the world’s top creative ad agencies in Asia, Europe and the U.S. on Fortune 500 brands like Nike, Motorola and Toyota.
- Research into the latest in mobile, gaming and social technology that went into my New York Times bestseller and Amazon Top Ten Business Book for 2011, We First: How brands and consumer use social media to build a better world.
- Insights into the future of branding and social media based on my contributions to Mashable, Huffington Post, Fast Company, GOOD magazine and Forbes.
To get more Information or to Register for this Event… CLICK HERE
CONTACT Simon or We First:
Posted in Audio Podcast, Education, Health and Wellness, Interview, iTunes, Lifestyle
Tagged audio, author, bestselling, books, branding, expert, interview, jw najarian, marketing, nutrition, simon mainwaring, social marketing, social media, social technology, we first
Claudia Suzanne Professional Ghost Writer on Learning How to Find one or Be One
Claudia Suzanne has Written Several Books and Has Written Over 85 Titles as a Ghost Writer.
Ghostwriting expert Claudia Suzanne is one of the leading book industry authorities with close to ten dozen “invisible” credits in myriad nonfiction topics, fiction genres, and academic fields.
Ms. Suzanne is the only ghost to ever deconstruct exactly how ghostwriters do what they do. Her latest title, Secrets of a Ghostwriter, is the “seminal text” on the subject–in fact, the only known ghostwriting textbook in existence.
Claudia Suzanne Audio Interview
I get the pleasure of interviewing many authors and many have asked me about ghost writing so I was so excited to get Claudia Suzanne, A very prolific ghost writer and the author of “This Business of Books, 4th Edition”, which is considered a “standard of the industry” by college professors and librarians across the English and Chinese-speaking world.
Claudia explains to us how to find a ghost writer or how to become one. She tells us about what it takes and how to go about it.
She also teaches writers how the secrets of ghostwriting can help the writer do a better job. – JW
Claudia Suzanne
Ms. Suzanne is a recurring guest lecturer at California State University, Fullerton (CSUF), where she was also a consultant and Advisory Committee member on the 2005-2006 and 2006-2007 editions of the award-winning historical journal The Welebaethan, respectively.
In recognition of her literary achievements and amassed knowledge from ghosting/editing so many successful books, Claudia was awarded a Bachelors degree (2004) and a Masters degree (2006) from Suffield University.
Claudia helped found Professional Writers of Orange County (PWOC) and served two terms as president of Independent Writers of Southern California (IWOSC), OC Chapter. She currently sits on the board of directors of PEN USA, OC Chapter and the advisory boards of CSUF Extension Education, Mothers Against Sexual Abuse (MASA), and BASTIS Foundation. She is a member of Independent Book Publishers Association (IBPA, formerly Publishers Marketing Association) and Small Press, Artists and Writers Network (SPAWN).
Claudia’s Book “This Business of Books”.
The most complete single-volume book-industry reference is now available in an updated 4th edition.
This Business of Books is an indispensable tool for aspiring authors, teachers and industry professionals. Frank, reality-based and reader-friendly, it explains what every author needs to know about:
- Concept, Writing, Editing, Submissions, Publishing, Distribution, Marketing, Promotion & Sales
- Editorial-service providers
- Publishing contracts
- The 5-step process for creating a book
- When a plot isn’t a plot
- Pros & cons of subsidy & self-publishing
- Editing do’s & don’ts
… and much more. It’s a wealth of knowledge at your fingertips!
“This book should be in every creative writing class in the country!” (Laurie Thomas, Creative Writing Instructor, Saddleback College)
Used in colleges throughout the USA
Selected for translation by China Renmin University Press
Also includes: a glossary of industry “buzz” words and terminology, valuable links and resources and a complete index.
Ghostwriter Certification Training
Become a Certified Ghostwriter
Ghostwriting is recession proof and lucrative if you have the specific skills, theory, and freelancer politics of how to do the job, how to get the job, and how to get referrals from the job under your hands.
Ghostwriter Certification Training is a full semester of intense, extremely hands-on work and serious fun. It will affect the way you read and write for the rest of your life.
It’s the only course of its kind, based on the only textbook ever written on the subject.
The class breaks down every step of the ghostwriting process into easily digested pieces.
You learn exactly what to do with any concept, manuscript, and client you encounter. It will give you the confidence to charge the fees you deserve, the skill to fulfill your contracts, and the insight to become a master in the field.
“The best, most affordable and most efficient training around is provided by ghostwriter, gifted teacher, and author in her own right Claudia Suzanne.” – Jane Genova, journalist, attorney, blogger
You will need:
- Microsoft Word 98 or later; 2003 or later preferred
- A phone line, preferably hands free, that will stay connected for 3-hour sessions
- 6 to 8 hours or more per week for homework; this is an intense course of study, meant to prepare you to increase your income immediately upon completion
- Required Textbooks (see below)
Includes MS Word for Writers demonstration session
Returning students: always 1/2 off tuition and books.
CONTACT Claudia Suzanne:
Posted in Audio Podcast, Education, Health and Wellness, Interview, iTunes, Lifestyle
Tagged audio, author, books, claudia suzanne, ghost writer, ghostwriting, interview, jw najarian, nutrition, publish, This Business of Books, writers
Jeff Rivera Talks About Writing for a Living
[youtube=http://www.youtube.com/watch?v=4g55Wzo7Auc&w=500&h=315]
Speaking at Author 101 2011 in Los Angeles, Jeff Rivera talks to the attendees about quiting your day job to write full time.
I did not know who Jeff was when I did this interview and now I am bummed, as Jeff has so many interesting things going on and his story is amazing. Go check it out for yourself. www.JeffRivera.com
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Jeff Rivera
Jeff Rivera is an author and inspirational media personality. He has appeared on national television, radio and print in such outlets as The Boston Globe, Publishers Weekly, Right On! Magazine, Rotarian Magazine, TMZ, WABC, WNBC, WCBS, SITV, American Latino and NPR.
He also writes for Mediabistro, GalleyCat and the Huffington Post and has been invited to speak and inspire groups all over the world from South Carolina to Nigeria.
His humble beginnings of living in American poverty on welfare and food stamps as the child of a single mother, to his days living in his car and final rise to becoming a published author, journalist and media personality have inspired many.
The Gatekeepers Post
Jeff Rivera is the Founder and Editor in Chief of The Gatekeepers Post. The Gatekeepers Post is a community of book publishing leaders including agents, editors, ebook publishers and A list authors allowing the publishing industry to tie in directly to other vendors and authors.
These professionals all blog on the newest changes in the industry and much more.
The Gatekeepers Post has been called a cross between The Huffington Post and Publishers Weekly. For More Info Click Here
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Jeff Rivera’s “Forever My Lady”
From Publishers Weekly
Dio “Playboy” Rodríguez grows up poor with a drunk single mother in gritty Las Vegas, leading him into gang life at 13. Now 17, Dio hides a softer side beneath a fierce exterior that’s known only to his middle school sweetheart, Jennifer. But when a drive-by leaves Jennifer wounded and sends Dio to prison boot camp, their soul mate relationship is put to the test. Rivera, who originally self-published this debut, traces a classic redemptive arc: perpetually scowling Dio resists the authority of drill instructor Jackson and clashes with fellow inmates, but he pours out his heart in letters to Jennifer, forms meaningful peer relationships and gains an appreciation for discipline. A genuine care for dynamic Dio allows Rivera to deliver a sincere story of transformation. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. –This text refers to the Paperback edition.
Rick Frishman’s Author 101
Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.
Author 101 University Event Website: www.author101university.com
Posted in Interview, Video Podcast
Tagged agent, author, Blogging, books, epublish, Jeff Rivera, News, publish on demand, Publishing, social media, The Gatekeepers Post, writers
Rick Frishman at Author 101 Helping New and Seasoned Authors and Writers Build Huge Success
[youtube=http://www.youtube.com/watch?v=uRsGnlcQzyQ&w=480&h=335]
I have been so blessed to be able to have gotten to know Rick. He always answers his own phone and takes the time to listen. I called Rick and asked if he had any media coverage at his Author 101 program in Los Angeles. Now Rick really does not need press as his programs. They are constantly sold out, but Rick, always about gratitude, graciousness and never about lack mindedness, invited me to the event with an all access pass.
I will never forget the day I got to sit down with Rick and his lovely wife for lunch. What a treat, Rick is hilarious and great fun to be around and as you will see from many of the interviews, his authors, agents and vendors really love Rick and Author 101.
Rick takes a moment at the end of the 4 day event to come and talk with me about the event, the programs they had and some new programs coming up. I of course, got some of the greatest interviews ever from authors, agents, vendors and more. Thank You Rick .- JW
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Authors: Rick gives away his Million Dollar Rolodex. Rick has compiled this list of top agents and industry resources to help you write, publish and market your book or project. www.rickfrishman.com/resources.html
Rick Frishman RICK FRISHMAN, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 33 years.
Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.
Rick is publisher at Morgan James Publishing in New York. In 2010 “MJ” published over 100 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back.
Morgan James gives a portion of every book sold to Habitat for Humanity. (http://www.morganjamespublishing.com)
Rick has also appeared on hundreds of radio shows and more than a dozen TV shows nationwide including OPRAH and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications.
He is the co-author of twelve books, including national best-sellers GUERRILLA PUBLICITY, NETWORKING MAGIC, WHERE’S YOU WOW, and “GUERRILLA MARKETING FOR WRITERS”.
His 12th book “SHOW ME ABOUT BOOK PUBLISHING” ( with Judith Briles & John Kremer) will be published in the Spring of 2011
He is the co-host (with attorney Richard Solomon) of the radio show Taking Care of Business, which airs every Thursday from 2:00-3:00 pm on WCWP-Radio in Long Island, New York. (www.tcbradio.com)
Rick has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications and is a sought after lecturer on publishing and public relations and a member of PRSA and the National Speakers Association.
Rick and his wife Robbi live in Long Island with their three children, Adam, Rachel and Stephanie, and two Havanese puppies Cody and Cooper.
Go to www.rickfrishman.com for more information and to get Rick’s “Million Dollar Rolodex.”
To contact Rick or get more information:
Website: www.RickFrishman.com
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Rick Frishman’s Author 101
Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges. Author 101 University Event Website: www.author101university.com
Posted in Interview, Video Podcast
Tagged Alan Deshowitz, and Hyperion Books, Arnold Palmer, authors, Bill Moyers, books, Caroline Kennedy, harper collins, Harvey Mackay., he has worked with best-selling authors including Mitch Albom, Henry Kissinger, Howard Stern, Hugh Downs, Jack Canfield, John Grisham, Mark Victor Hansen, Nelson DeMille, Penguin Putnam, Pocket Books, President Jimmy Carter, publicist, publish, Random House, rick frishman, Simon and Schuster, Stephen King, success. speaker, teach, Wiley, writers