Tag Archives: branding

Branding Visioneer, Kim Castle Speaks on New Paradigm Branding

TV Host, Speaker, Author and Brand Visioneer, Kim Castle spoke at the Enlightened Entrepreneur Summit about brilliant strategies to pump new life into small companies

We talked about how business, marketing and doing business is changing and what we need to do to keep up.

I met Kim at the first Enlightened Entrepreneur Summit. She is so fun and full of live and her husband / partner Vito is such a nice guy.

We had talked about doing an interview and I dropped the ball as I got busy with other projects and blah blah blah… Anyway, I saw Kim in the hall after her talk and she yelled JW as I yelled Kim! a big hug ensued and she came over to do the interview you see here.

Great to see you and to catch you on video Kim, but I really want her back to pic her brilliance about setting a company apart and breathing new life into them with strategic marketing and branding. Thanks Kim- JW

Kim CastleKim Castle

Kim Castle, international speaker, columnist, TV host and Brand Visioneer, is a conscious business expert and leader in the pursuit of whole wealth movement. She is co-creator of Intention Products LLC and BrandU®, a process-based, results-driven approach to helping entrepreneurs grow business effectively from idea to brand to market. Kim has helped thousands of small business owners around the world translate their business ideas into marketable money-making brands with BrandU’s three-stage Business Profit System. She has worked with large brands including IBM, DirectTV, General Motors, Domino’s, Wolfgang Puck, Pedigree, Higher Octave Music, Hollywood Celebrity Diet, M&M’s, Disney Interactive, Paramount and many others. Her passion lies in empowering entrepreneurs to realize their big business potential with the power of extreme clarity.

Kim was born in Jacksonville, Fla., and grew up in Miami, Fla., where she attended North Miami High School. She earned degrees in Theater and Advertising from Florida State University and Circle on the Square, New York City.

Kim is seen onstage alongside marketing masters Mark Victor Hansen, T. Harv Eker, Wally Amos, Joe Sugarman, Jay Abraham and others. She is the co-author of Why BrandU®: Big Business Success No Matter Your Size, and the BrandU® Bible Workbook, It’s A BrandU® Day, and Every Day Counts. Kim was also nominated for the 2005 Los Angeles Business Journal Women Making a Difference Award.

Kim lives in Venice, Calif., with her husband and business partner, W. Vito Montone. They are co-creators of Intention Products LLC, Castle Montone, Ltd., and Why Communications. In January 2011 they will launch Interprise™ Business Academy, a proven business building curriculum combined with hands-on business guidance. Intention Products plans to distribute $50 million in BrandU® products and services to 10,000 small businesses across the nation through its $50 Million Micro-Business Subsidy. Intention Products is also offering free Conscious Business Development Kits featuring digital curriculum materials developed by BrandU®.


A lot of people come to BrandU after they were diasppointed by the hope and the hyped-up promises of other programs, only to discover that they didn’t get what they needed— real steps and real support to create a business that expresses what they want to bring to the world and one they and their family can rely on for life.

Another thing that makes it so often challenging today to get real business-building support is the all the information available to us today. It can easily be confusing and overwhelming. It’s hard to distingush one thing from another and even more difficult to determine what the right next step for you is when there’s so many different approaches to take.

We’ve simplified that for you by breaking the stages of growth that every business goes through starting from the very beginning to keep you aware of where you are at every moment during your business adventure. You can find out more about these stages in Getting Out of Overwhelm.

Fortunately you’re here now, because with BrandU you’ll find support to build your business foundation solidy from the start—even if you’re bringing years of experience with you.  We’ve spent over 6 years and nearly two million dollars developing our process-based results-driven programs along side entrepreneurs to make sure every step you take is tested and proven to deliver immediate, as well as long-lasting results that come from the power of extreme clarity.

In fact, across the board, that’s the comment we most often receive from people who have gone through our programs.  That’s why we call it clarity all the way to the bank™. You can find out more in Success Stories.

What fuels these often very fast results is the step-by-step, Integral processes that are woven through and through every program. No more wasting time or money by guessing. You have at your fingertips a definitive path all laid out in front of you broken down into easy-to-follow steps. It’s real business made real simple for creative entrepreneurs. You can see how each of the three program in the Business Profit System breaks down in Programs at a Glance.

In addition to breaking down business into steps that anyone can follow, even if you’ve never been in business before, we’ve also invested hours upon hours to substantiate all BrandU programs by incorporating into each program the power of an age-old science. Once you start applying this illuminating science to your business, every step you take becomes a game—one you’ll actually enjoy playing. You can learn more about it in The Science Behind Us.

Another comment we hear repeatedly from entrepreneurs who experience our programs is how whole each step is—not only practical knowledge but also in how we deliver them.  That’s because BrandU is an equal creation of both Kim Castle and W. Vito Montone.  In addition to bringing our 25+ years of experience of working on both sides of brand creation, we also bring two very opposite approaches and vastly different skill sets to the table.

Kim brings her gift of emotional communication and what it takes to connect at the heart of customers and keep them engaged.  You can discover more about Kim in The Insight of Kim Castle. Vito brings his left brain ability to structure and break anything down into easy-to-do accomplish-able steps as well as combining both holistic and liner forms into one whole experience.  You can discover more about Vito in The Genius of Vito Montone.

We realize it’s a big deal to decide to bring in support and guidance to help you create the business of your dreams. Not just financially but also emotionally. There’s no more time to waste.  In addition to our distinctly different approach to business creation is how we back up your results. That’s right, you can breathe a sigh of relief knowing that you’ll be fully supported.  You can find out more about our promise in Our Guarantee.

In addition to our support of you, we believe an integral part of every business is the component of connecting to bigger impact, that’s why we are proud to support a variety of organizations and movements by giving back.  You can discover who we’re supporting now in Giving Back.

If you have a comment or a question that we haven’t addressed, please reach out to us and ask. That’s why BrandU was created. Simply click on Support and type away.  An answer will be on its way to you shortly.

Most all we acknowledge you for being here and your willingness to step up and into your power as an entrepreneur. We’re honored at the opportunity to support you.

We hope you enjoy getting to know us. Then it will be our turn to get to know you!

Learn more at www.BrandU.com and http://blog.brandu.com/.


enlightened entrepreneur summit maria simone

We want to thank Maria Simone and The Enlightened Entrepreneur Summit for allowing us to cover this incredible event. This is one of my favorite events every year… – JW

Why do you need to go? This is where you meet World-class business leaders, innovators, thought leaders, marketers, social media experts, market influencers, breakthrough specialists, and potential investors.
And they share their profitable cutting edge business practices as well as creating a space for inspired joint venture partnerships amongst the participants. Every attendee has the opportunity to contribute and shine during their facilitated networking sessions. The summit will help you figure out your plan, build your team and get funded by pitching to investors at the event.

Simon Mainwaring Building Your Branding and Social Technology Blueprint

Simon Mainwaring Fortune 100 Branding and Social Technology Expert

Bestselling author, top branding and social technology expert Simon Mainwaring talks to us about branding, copy, top of mind awareness and much more.

I will tell you that if you do not know Simon Mainwaring, then you are at a huge disadvantage.

Whether you are a fortune 100 or  a small to medium sized company, that is working hard to figure out how the web and social technologies can and should work for you, There are things you can do or change that will make a significant difference in how effective your marketing is on the web.

Too many of us are overwhelmed by social media, marketing and networking and how we should use them to increase business and profitability.

Many experts talk about having a plan, but Simon has been there and has done it for company after company with award winning results. Simon is now working to get out the word to the many of how they too, can learn how to make the web and social media work for you.

Simon works with business, not just to help them set up their marketing blueprint. He sits down with them and has them role up their sleeves and sharpen their pencils and come up with a “Useable Now” Blueprint plan of how your business can utilize and capitalize using social technologies.

Simon is working hard to make this available to everyone, especially non-profits and when I saw what he was doing I immediately called him to have him tell us directly what he was doing. Simon, who already has a voice on many national platforms, took his time with us and not only shared what he was doing, but answered many of my questions about branding, copy and marketing.

Simon has decided to have his first branding workshop. I believe this is a class you or any business NEEDS to attend to figure out how to use technology, how to build community and sales. Later I found out who will already be there.

Besides the three incredible teachers Simon is bringing in I have found out that many of the students in the room are major powerhouses themselves. I can not tell you who, but you will be very impressed. It is worth going just to network with this group.

Guest Teachers and world class experts Carol Cone of Edleman PR, the worlds largest PR Firm and Robert Tercek former president of Digital Media, Sony Entertainment and Creative Director of MTV. Simon is also allowing each attendee to bring for FREE someone from a non-profit, foundation or cause marketing partner you support.

Thank you Simon for what you do for business, non-profits and for sharing your time and expertise with us. – JW

Simone Mainwaring

Simon Mainwaring is an award-winning branding consultant, bestselling author, influential blogger and international speaker.

Founder of We First, a social branding firm committed to helping brands build communities, profit and positive impact.

Member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

Simon’s first book, We First: How brands and consumers use social media to build a better world (June 2011, Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. He was also included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’

Simon has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio. He is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Speakers Association, brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia and the Bill and Melinda Gates Foundation, and was voted a Top 5 Marketing Speaker for 2012 by speaking.com

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles. His blog is simonmainwaring.com, he tweets @simonmainwaring, and the We First website is www.wefirstbranding.com

Simon’s Book – We First

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Today’s marketplace is ruthless – the economy is tough and social technology is changing faster than ever – but it’s also an unprecedented opportunity to MASSIVELY SCALE YOUR BRAND, PROFIT and POSITIVE IMPACT ahead of your competitors.

The We First Social Branding Seminar makes this possible – whether you’re a Fortune 500 brand, social enterprise, non-profit or start-up – by ensuring you walk out with a practical and actionable SOCIAL BRANDING BLUEPRINT, specific to your business, that’s built on the best practices, case studies and bottom lines benefits of the world’s smartest marketers.

Simon’s first branding and marketing blueprint workshop and seminar

Your Social Branding Blueprint includes:

  • Cutting edge research/data on today’s customer, their online behavior, and how to engage them.
  • A defined brand story, message and purpose to ensure every marketing dollar you spend has maximum impact.
  • The Top 8 Social Media Strategies to architect a sustainable customer community.
  • The Top 5 Engagement Tactics for Facebook, Twitter, Google+, LinkedIn and YouTube.
  • Critical creative campaigns to integrate your community across social media platforms.
  • The Top Tools, Techniques and Formulas to measure Return on Investment based on Fortune 500 case
  • The Top 10 Business Strategies to maintain and grow your brand community over the long term.
  • Vital Organizational Structures/Roles to integrate social media marketing within your company.
  • The Key Social Business Technologies that will redefine your industry, business and marketing.
  • A Customizable Pitch Deck that sells your social media plan to leadership, employees or investors.

This SOCIAL BRANDING BLUEPRINT will be built on the expertise of our world class speakers including:

  • Lessons I learned from almost over 20 years of working at the world’s top creative ad agencies in Asia, Europe and the U.S. on Fortune 500 brands like Nike, Motorola and Toyota.
  • Research into the latest in mobile, gaming and social technology that went into my New York Times bestseller and Amazon Top Ten Business Book for 2011, We First: How brands and consumer use social media to build a better world.
  • Insights into the future of branding and social media based on my contributions to Mashable, Huffington Post, Fast Company, GOOD magazine and Forbes.

To get more Information  or to Register for this Event… CLICK HERE

CONTACT Simon or We First:

Simon’s Blog
Simon on Twitter

Internet Citadel Video Show with Gary W. Goldstein on branding

Morning Journal 12/02/09

I am starting a new daily journal to get the blogs moving. It seems I always have a lot to say, but never get around to saying it.

I was honored, last night, to be asked to introduce my wonderful friend Gary W. Goldstein on the Citadel Video show at http://InternetCitadel.com. Gary is well known as the producer of films like “Pretty Woman”, Mothman Prophecies”, Under Seige I and II” and many other films. I know Gary as a friend, mentor and business partner.

Gary is a brilliant story teller, speaker and author and it is a thrill to have been given the chance to introduce him and to also be asked to stay on the show and add commentary.

It’s so funny, if you know me than you know that I am never shy for something to say or comment on. I was so quiet on the show however. At one point the host had to ask me to chime in. I was listening to Gary and was so enthralled in what he was talking about; I had nothing brilliant to add.

I sat through most the interview like a lump of coal. I did get a chance to ask a couple of good questions.

Brian Kelly the host of Internet Citadel, has also become a good friend as of late. We met through another dear friend Jerry Conti at a seminar in San Diego and have kept in touch.

Brian is one of those Internet Marketing Geniuses who knows how to use the technology and has put together a great guide on Twitter called Twitter Performance. http://tweetperformance.com.

Kathy Stover, Brian’s co-host has been successful in Network Marketing and is a professional affiliate marketer. Kathy has a sharp wit and her extensive marketing background, humorous style and warm attractive nature make her the perfect co-host.

You can catch the show and Internet Citadel’s archived shows at http://InternetCitadel.com.

JW Najarian
Apriori Beauty