Bestselling author, top branding and social technology expert Simon Mainwaring talks to us about branding, copy, top of mind awareness and much more.
I will tell you that if you do not know Simon Mainwaring, then you are at a huge disadvantage.
Whether you are a fortune 100 or a small to medium sized company, that is working hard to figure out how the web and social technologies can and should work for you, There are things you can do or change that will make a significant difference in how effective your marketing is on the web.
Too many of us are overwhelmed by social media, marketing and networking and how we should use them to increase business and profitability.
Many experts talk about having a plan, but Simon has been there and has done it for company after company with award winning results. Simon is now working to get out the word to the many of how they too, can learn how to make the web and social media work for you.
Simon works with business, not just to help them set up their marketing blueprint. He sits down with them and has them role up their sleeves and sharpen their pencils and come up with a “Useable Now” Blueprint plan of how your business can utilize and capitalize using social technologies.
Simon is working hard to make this available to everyone, especially non-profits and when I saw what he was doing I immediately called him to have him tell us directly what he was doing. Simon, who already has a voice on many national platforms, took his time with us and not only shared what he was doing, but answered many of my questions about branding, copy and marketing.
Simon has decided to have his first branding workshop. I believe this is a class you or any business NEEDS to attend to figure out how to use technology, how to build community and sales. Later I found out who will already be there.
Besides the three incredible teachers Simon is bringing in I have found out that many of the students in the room are major powerhouses themselves. I can not tell you who, but you will be very impressed. It is worth going just to network with this group.
Guest Teachers and world class experts Carol Cone of Edleman PR, the worlds largest PR Firm and Robert Tercek former president of Digital Media, Sony Entertainment and Creative Director of MTV. Simon is also allowing each attendee to bring for FREE someone from a non-profit, foundation or cause marketing partner you support.
Thank you Simon for what you do for business, non-profits and for sharing your time and expertise with us. – JW
Simon Mainwaring is an award-winning branding consultant, bestselling author, influential blogger and international speaker.
Founder of We First, a social branding firm committed to helping brands build communities, profit and positive impact.
Member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.
Simon’s first book, We First: How brands and consumers use social media to build a better world (June 2011, Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. He was also included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’
Simon has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio. He is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Speakers Association, brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia and the Bill and Melinda Gates Foundation, and was voted a Top 5 Marketing Speaker for 2012 by speaking.com
Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.
Simon studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles. His blog is simonmainwaring.com, he tweets @simonmainwaring, and the We First website is www.wefirstbranding.com
A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.
Today’s marketplace is ruthless – the economy is tough and social technology is changing faster than ever – but it’s also an unprecedented opportunity to MASSIVELY SCALE YOUR BRAND, PROFIT and POSITIVE IMPACT ahead of your competitors.
The We First Social Branding Seminar makes this possible – whether you’re a Fortune 500 brand, social enterprise, non-profit or start-up – by ensuring you walk out with a practical and actionable SOCIAL BRANDING BLUEPRINT, specific to your business, that’s built on the best practices, case studies and bottom lines benefits of the world’s smartest marketers.
Your Social Branding Blueprint includes:
- Cutting edge research/data on today’s customer, their online behavior, and how to engage them.
- A defined brand story, message and purpose to ensure every marketing dollar you spend has maximum impact.
- The Top 8 Social Media Strategies to architect a sustainable customer community.
- The Top 5 Engagement Tactics for Facebook, Twitter, Google+, LinkedIn and YouTube.
- Critical creative campaigns to integrate your community across social media platforms.
- The Top Tools, Techniques and Formulas to measure Return on Investment based on Fortune 500 case
- The Top 10 Business Strategies to maintain and grow your brand community over the long term.
- Vital Organizational Structures/Roles to integrate social media marketing within your company.
- The Key Social Business Technologies that will redefine your industry, business and marketing.
- A Customizable Pitch Deck that sells your social media plan to leadership, employees or investors.
This SOCIAL BRANDING BLUEPRINT will be built on the expertise of our world class speakers including:
- Lessons I learned from almost over 20 years of working at the world’s top creative ad agencies in Asia, Europe and the U.S. on Fortune 500 brands like Nike, Motorola and Toyota.
- Research into the latest in mobile, gaming and social technology that went into my New York Times bestseller and Amazon Top Ten Business Book for 2011, We First: How brands and consumer use social media to build a better world.
- Insights into the future of branding and social media based on my contributions to Mashable, Huffington Post, Fast Company, GOOD magazine and Forbes.
To get more Information or to Register for this Event… CLICK HERE
CONTACT Simon or We First: