Tag Archives: internet

BIG DATA & THE NEW EDGE TECHNOLOGY (Smartphones and Tablets)

banner james carlini - Carlini's CornerBy James Carlini

A pragmatic, visionary perspective —–

Big Data Analytics is being discussed today as a new, multi-purpose solution to many 21st century  business challenges.  It is touted as a tool for creating and sustaining competitive advantage but like all tools, you need to know how to use it effectively in order to get maximum results with it.

In a traditional environment, you might have someone going to a convention center or stadium for an event within a municipality.  Once that event is over, the potential customer for other establishments in that area becomes a “lost customer” because they “go down the road” to some other bar or restaurant instead of sticking around and visiting other local businesses.

If we can employ several special apps to send complimentary passes or other enticements to the edge technology, we can effectively “capture the lost customer” and keep them within the one enterprise zone to spend their money there.

Just like on a resort, once you are there, the resort owners want you to stay on the property and spend all your money with them and not go “down the road.”  The same idea applies here only it is a “virtual resort” created by electronics.

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 CREATING A VIRTUAL RESORT EFFECT

The use of new analytics is critical in many business operations and more organizations are starting to look at what type of platforms they need to implement in order to take full advantage of this as the Internet of Things (IoT) evolves.

In today’s world economy, regional sustainability relies on several key factors:
• Jobs (and the re-circulation of salaries)
• Education (a well-trained workforce)
• The political/ commercial atmosphere (government and business working together to insure a solid economic environment)
• Natural/ Man-made resources
All of which, rely and are built upon infrastructure: the Platform for Commerce.

What needs to be understood in this complex economic engine is the impact of Intelligent Infrastructure.  It provides the platform for Big Data Analytics as well as the utilization of new edge technology (Smartphones & Tablets) in collecting demographic information, actively cross-marketing products and services to a local universe of Smartphone users, and the notifications of special promotions. (ePromotions)

There is a whole new framework to understand as well as implement when it comes to supporting Smartphones and their apps that provide new services to the end-user as well as new marketing services to those businesses that want to “capture the lost customer” in multi-venue environments.

A multi-venue environment might be an Intelligent Retail/ Entertainment/ Convention (IREC) center complex where the Smartphone user might be attending one event or venue, but can be drawn to another venue to spend more money and time by being sent eCoupons, eDiscounts, and other electronic offers which entice them to visit another venue within the umbrella of the “electronic resort”.

By tying the edge technology together with Big Data Analytics, a very sophisticated marketing approach can be implemented and used to fortify regional economic development and create economic zones that benefit the businesses as well as the municipalities.

The location becomes more valuable because the extra business that it generates through this “virtual resort effect” creates more revenues which is important to the local businesses as well as the municipality (which receives added sales tax revenues) also benefits.

CARLINI-ISM : “Creating a virtual resort that captures the Lost Customers and their spending power creates a more valuable enterprise zone for multiple merchants, business venues, and municipal governments.”

Carlini will present some of these proven concepts from his book regarding Big Data, cross-marketing apps, and the impact of creating a virtual “Electronic Resort” effect within a regional economic area at an upcoming monthly event, the Technology Leaders Association of Illinois in April.

Location location location james Carlini

His visionary and comprehensive book, LOCATION LOCATION CONNECTIVITY is available at AMAZON:

http://www.amazon.com/LOCATION-CONNECTIVITY-JAMES-CARLINI/dp/0990646041/ref=sr_1_1?s=books&ie=UTF8&qid=1427540979&sr=1-1&keywords=location+location+connectivity

and BARNES & NOBLE online:
http://www.barnesandnoble.com/w/location-location-connectivity-james-carlini/1120585793?ean=9780990646044

He will be speaking at several upcoming conferences across the country later this year including the Windy City Summit (a major conference on Treasury and Cash Management) at Chicago’s Navy Pier on May 20th-22nd.

Follow daily Carlini-isms at www.TWITTER.com/JAMESCARLINI

Copyright 2015 – James Carlini – ALL RIGHTS RESERVED

 

NET NEUTRALITY SOLUTION? NET COMPETITION

banner james carlini - Carlini's CornerBy James Carlini

The Internet should not be looked at as a tollway. Some want to change the Information Superhighway into a bureaucratic tollway which does nothing for increasing regional economic development, but does do a lot for impeding our overall global competitiveness.

The sad thing is that most people in government do not see this because they are blinded and dazzled by Continue reading

AREA CODE 809: JUST ANOTHER PHONE BILL SCAM

banner james carlini - Carlini's Corner

By James Carlini

Area Code 809 Phone Scam

There are a lot of Emails going around on the internet warning people to watch out for any calls that say to return the call to a number inside of the 809 area code.  Some have said this is an exaggerated threat, but if you look closely, it isn’t.  This kind of scam happens.

Graphic Caution Phone ScamThis is a real threat and will cost you money and more importantly, time, if you get caught up in it.

The Email being circulated warns of calls coming in to be Continue reading

Bill Crosby – Wickedly Smart Marketing and Social Media Strategies

Bill CrosbyBill Crosby; Not a Famous Actor or Comedian, but one of the hottest on-line marketers on the Web.

If you are a devotee of the social media circuit, (translation – you spend too much time on the internet) you have seen Bill Crosby’s face, voice or name, pop up on your screen somewhere.

If so, then Bill needs no introduction and I’m sure you’ll enjoy this interview.  However, if, unlike us Fools, you actually have a life, then you should know that Bill is one of the few internet marketing guys that we consider a mentor.  While he has far more to offer than we could put in a single interview, we did our best to get Bill out of his internet bubble as he joined us in the Fools Lounge.  And you’ll hear why we intend to have him back again and again.  Listen in!

Bill CrosbyWe don’t care about the number of followers he amassed.. it’s a lot. And we won’t get into the amount of money he’s made… we’re jealous. When it comes to the world of Twitter, and making the most of it, nobody knows the terrain better than Bill, so, we follow him.

@BillCrosby


One of the things that we like about Bill, is his willingness to share his knowledge. Yes, he does it to make money, of course, but he does it in earnest. To that end, he keeps the price of his products as low as he can, and does his best to give more than he gets paid for.

Bill worked his fingers to the bone, to gain the knowledge, learn the techniques, and gamer the following that he has now. And actually, the Internet changes so very quickly that Bill readily admits he is still working his fingers to the bone. But that is exactly what motivates him to keep coming up with ways to “automate” the marketing process. With a clear understanding of how difficult it is to get started, Bill put together his Content Factory, the essence of which is to “Get Totally Customized Content Fed Into Your Social Media Networks Designed to Engage Your Current Followers, Get New Followers and Build YOur presence ON Autopilot!”

Tina Loza – Legal Guide to Intellectual Property In the New Internet Frontier

Tina Loza of Loza and Loza Attorneys at LawInternet Law, has been dubbed “A New Frontier”

For Intellectual Properties Laws. It is very much wilderness, fraught with pitfalls and few, if any signposts.

If you have followed along with the various reports, blogs and articles, and there have been thousands of them; a few things stand out; the lawsuits against Google, Facebook, LinkedIn, and Twitter.  And while those lawsuits are working their way through the courts, through appeal after appeal, the rest of the Internet world waits and hopefully, learns.

But those cases will take years. The judgements will likely be complex and although they will set precedents and stand as guide markers, social media and Internet commerce must go on.

Being prolific networkers, avid social median participants and budding entrepreneurs, we just couldn’t wait until all of the maps were drawn, so we searched for a guide.

We spoke to, or had correspondence with a few dozen attorneys, all of whom were extremely professional and on top of their game. However, because the field is so relatively new, only one law firm, that we could find, had the combination of knowledge, experience, and expertise in the type of Internet law that we were looking for.

Christina S. Loza

has a breadth of experience working for a large firm and as in-house intellectual property counsel. Given Tina’s experience, she is adept at working on an intense case load as well as being sensitive to the needs and budget of small and mid-sized business that are growing and investing in their intellectual property portfolios. Tina is dedicated to providing high-quality services and personalized attention to her clients.

Tina has experience in all areas of intellectual property law including trademarks, patents, copyrights, trade secrets, domain name disputes, internet law, eBay dispute resolution, as well as, IP licensing, counseling, and litigation.

Loza and Loza

Loza & Loza

an Intellectual Property Group
is a full-service California intellectual
property law firm with attorneys

specializing in the following areas:

  • Patents
  • Trademarks
  • Copyrights
  • Internet Law
  • Technology Counseling & Licensing
  • IP Litigation
  • Trade Secrets
  • Ebay Disputes

They work closely with their clients to develop strong intellectual property portfolios, protect their ideas, trademarks, and slogans, and provide logical, straightforward solutions for all intellectual property issues. At Loza & Loza, they are committed to helping clients obtain rights to their revolutionary ideas and vigorously enforce these rights against infringers.

Call them for a Free Consultation at
877-406-5164

Visit their website at http://lozaip.com