Category Archives: Marketing

Guy Kawasaki on Google+

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Guy Kawasaki on Google+
Tech Evangelist, Master at business start-ups and social media marketing leader talks about his new favorite social media site.

My first time, first day and first interview at BlogWorld 2011 was Guy Kawasaki. I was there as media for Metta Media and GSG WorldMedia.

John Persinos the editorial director for GSG sat down with Guy as I filmed the interview which you can see in the new issue of G+ for business.

It was then my turn and I really did want to get into his book, AllTop and a couple of other things, Since he was doing a keynote with Chris Brogan he had not prepared a talk so Guy had less than an hour to prepare for his talk on Google+

I hope by talking with us, it warmed him up.

I really appreciate the time he did give us and thank him for how easy he made xananax getting the interview done.- JW

Guy Kawasaki

“Official” Bio

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures.

Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

www.GuyKawasaki.com
www.AllTop.com
www.Garage.com

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blogworld expoBlogworld & new media expo

The World’s Largest Social Media Event 275+ Speakers, 3 Days of Cutting-edge Sessions & Workshops, a Tradeshow Exploding with New Media Resources…plus great Networking Events day and night!

Learn how to create better content, grow your brand, audience and revenue online from the world’s most successful New Media experts & Social Media innovators.

www.blogworldexpo.com

Poor Widow Me -The Lighter Side of Loss?

ook poor widow me carol scibelliCarol Scibelli Uses Humor to Cope with Loss in Her Book Poor Widow Me

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I met Carol at Camp Widow where she graciously volunteered to speak to other widows about her story. She was well received and she took a minute to give me an on camera interview (coming soon).

Carol is so fun and easy to talk to and I just had to get her to do a podcast with me. I love her use of humor to discuss the rough subject of the loss and grief of losing your spouse, but she is never disrespectful and I believe she gives to others what she calls grief relief.

Thank you Carol for a great interview and for all that you do. – JW

carol scibelli poor widow me

Carol Scibelli and Tony Baloney

Carol Scibelli

Carol Scibelli, a comedy writer and popular speaker at widow conferences, has had humorous essays published in The New York Times, Newsday, the Hartford Courant and dozens of weekly publications, and her one-act plays have been performed around Manhattan.

A proud member of the NY Friars Club since 1998, she has a grown daughter and son, and a perfect granddaughter, and lives in Merrick, New York, with her Morkie, Tony Baloney. They rescued each other.

Carol Scibelli wrote Poor Widow Me after her husband, Jimmy, her high school sweetheart and husband of 33 years died of Burkitt’s Lymphoma in April 2006. He was sick for barely a month, and had just turned 56.

To get more information on Carol and to buy her book go to www.PoorWidowMe.com

Rare Interview with Paulo Coelho on his new book Aleph

aleph paulo coelhoI really consider myself a blessed person. First to get a call from Gary Goldstein and Rick Frishman; Rick is in town to talk at Harv Eker’s Greatest Marketing Seminar, A seminar I have attended more that once and really like, and Craig Duswalts Rock Star Marketing seminar, and second is to get a personal invitation from  Rick, who is one of the nicest people on the planet; almost as nice as Gary, to come to Vegas to attend Author 101 and help his attendees learn about social media marketing!

I of course said YES. I will be there… If you have seen any of my interviews, you will notice that many of my best ones were done at Author 101 in Los Angeles. Author 101 was such a great experience and I got to interview and meet the best of the best so I jumped at the invitation.

What does this have to do with Paulo you ask? It is the long intro to the very short story so hang in there.

Anyway, I will be helping new and seasoned authors get small interviews of themselves and their books that will be placed on the web and shared via my fairly large web reach. The authors will be allowed to use the videos for their own promotions also… Very cool right!?

If you want to write your book, publish your book, learn how to market your book with others or by yourself you need to be there. Here is the link to come and hang out with me, Gary and Rick in Las Vegas Oct 27th – 30th FULL DISCLOSURE: I believe in this program so much I am making Author 101 one of my sponsors so this is my affiliate link to register for the event REGISTER FOR AUTHOR101 Watch my video with Rick and Gary for more info…

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Paulo Coelho

paulo coelhoOK so here is how Paulo is involved. Best Selling Author, Brendon Bruchard is a great friend of Rick’s because he met his agent Scott Hoffman at Author 101. Now since I have had the wonderful pleasure of hanging out with Rick, he shared a message from Brendon with me. Brendon is giving away 1000 of Paulo’s books plus his own for a very small shipping charge.

This is no joke. I do not make a commission to sell for Brendon and I have no idea how many books are left. The interview is excellent, if you can imagine two of the greatest thought leaders discussing their philosophies about attaining and living a better and more fulfilling life and there may be a chance to get two books free. Paulo’s and Brendon’s

Paulo has sold over 140,000,000 books worldwide and has 6,586,260 Facebook fans and 2,381,733 Twitter followers. He is a UN Messenger of Peace and the last three U.S. Presidents have talked about this person’s books. He wrote The Alchemist.

The book giveaway is only second to a special interview Brendon is doing with Paulo. Brendon is the only person in the United States to get an interview (outside of The New York Times) so this will be a very exclusive interview

Here is the link to get the book and register to hear the interview. http://www.expertsacademy.com/paulo/



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Mastering Email Marketing with Daniel Miller of BenchMark Email

logo benchmark email 02How To – Email Marketing That Gets Results.

In this interview I ask Daniel about the following:

  • What is Opt In and Double Opt In permission based email? How does it work, how easy or hard is it to do? How can I add addresses to my email contact list without opt in?
  • How do you build an email client list, Inbound and Outbound Marketing.
  • How to build rapport with your client or prospect list.
  • What kind of things can I send with email
  • Drip Campaigns: What are they?, How can I use them to build rapport and make more sales.
  • Splash Screens, Sign Up Forms, Newsletters
  • Tracking clicks, conversions and other analytics
  • Mail Merging with emails
  • Video in emails
  • Contact list management, segmentation
  • Real Time Reporting
  • Social Media Integration to Your Blog, LinkedIn, Facebook, Twitter and using API almost any other 3rd party platform you can find.
  • Surveys, Polls and Newsletter and other templates
  • Marketing Strategies
  • SPAM and all the issues involved.
  • Free or Extremely reduced fee structures for small business and non-profits.
  • How to keep your email from going to to the Junk Folder
  • Best Email Marketing Practices
  • Unlimited email accounts

and Much More…..

benchmark email

I talk a lot about inbound marketing which is all about offering valuable content so targeted leads come and find you via word of mouth, or search engines etc., but you do have to use all the tools in your tool chest and email is one of the most powerful outbound marketing you can do besides cold calling.

Email managed correctly can deliver a low cost, return on investment marketing tool.

I have tried many of the various email vendors with varying results.

All the ones I have used were competent and got the job done. Some were easier to use than others and features varied slightly from one service to another.

The company I stuck with was Benchmark Email. To be honest, once you start with one of these companies it can be tough to move your contact lists and campaigns so the decision to stay was based more on not wanting to go through the hassle, but I am glad I did.

As I stated earlier I have had the chance to use some of the other mail programs and I can easily say that my decision to stay with Benchmark was a good one. They have all of the best of the best features and make them easy to use and I have found their tech and customer support to under promise and over deliver. I like that and think that most companies have forgotten how to serve it’s clients with courtesy and respect.

benchmark email jw najarianFull disclosure: I have set up an affiliate agreement with Benchmark Email and you will find their ads on my sites and on this blogpost. I rarely do this and most of my posts are very arms length so that you can believe what I am saying when I give testimonial for various products or services.

In Benchmark’s case I do believe in this company and will continue to use them and recommend them and I will gladly allow them to help sponsor my efforts.

Recently I called Benchmark to see about changing my programs so that I wasn’t overspending on my mailing campaigns and got into a discussion with sales about the possibility of them doing an interview on the best use of email programs and marketing and to my surprise they jumped on it.

So here is my interview of Daniel Miller Benchmark’s Sales Manager as he talks about email from A to Z and beyond. A great interview FULL of brilliant information. If you want to become a master at your marketing this is where you should start. – JW

daniel millerDaniel Miller

Daniel Miller is the Sales Director of Benchmark Email, a global, award -winning email marketing service for small and mid-sized businesses.

Born and raised in Las Vegas, Miller later moved to Malaga, Spain, where he started a successful computer consulting company. By hitting the phones and generating solid word of mouth, he built up a portfolio of 150 top-notch clients who relied on his considerable expertise on a regular basis.

Miller then moved to Los Alamitos, California, where he started working as a sales rep for Benchmark Email. After completely immersing himself in the email marketing world, he took the position of Sales Director for the company.

Miller now uses his experience to run highly popular webinars, teaching small businesses everything from how to build email lists to improving newsletter delivery.

Through Benchmark, Miller has developed strong ties with business leaders across the world, and he remains a visible, enthusiastic advocate for good email marketing practices.

JOIN DANIEL TUESDAY THROUGH FRIDAY AS HE TEACHES HOW TO BECOME AN EMAIL MARKETING PROFESSIONAL

A seasoned expert with Benchmark’s email editor, you can join him every weekday at 1 PM PDT for Benchmark Email’s Live Webinars.

Benchmark Email

Benchmark Email is a permission-based email marketing company that puts user deliverability and reputation at the forefront. An email service provider committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides award-winning software and cutting edge features to both small businesses and corporations alike.

With over 73,000 current users, Benchmark has seen its client list expand and its partner affiliations grow. Benchmark Email has ambitiously set its sights on streamlining the email marketing process and engaging users with direct and desired interaction, branching out into all major social media channels.

  • Send Email Newsletters – Create and send professional email newsletters.
  • HTML Email Templates – Over 400 customizable templates make it easy to create professional quality emails.
  • RSS to Email – Create emails from your blog posts with our RSS-to-Email feature.
  • Signup Forms – Grow your contact list quickly with great looking signup forms.
  • List Segmentation – Target subscribers based on actions and psychographics with a single click.
  • Email Deliverability – Optimal delivery levels and great reputation means more successful campaigns.
  • Contact List Management – Import, organize and send to contact lists and segments.
  • Real-Time Reports – Track and analyze the performance of email campaigns with easy-to-follow metrics.
  • Social Media Integration – Engage users with social sharing buttons and integrated media channels.
  • Autoresponders – Schedule and send sequences of automatically delivered emails.
  • Survey & Polls – Gather data with custom polls and surveys.

This Podcast Courtesy of The Commercial Real Estate Professional Investors Group – CREPIG

Social Media and Marketing for Professional Speakers and Authors with Tom Antion

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Tom Antion on Social Media Marketing for Authors
Tom has been teaching marketing on the web for many years and he came out to Los Angeles to speak to authors at Rick Frishman’s Author 101 course

While at Rick Frishman’s Author 101 University in Los Angeles, I got a chance to interview Tom Antion. Tom has been teaching people how to be great speakers for many years and has used the web to market himself and his materials.

Tom is sharing his success with entrepreneurs, businessmen, authors, speakers and others that need to know the pratcial steps to marketing yourself on the web. – JW

tom antionTom Antion

Professional Entertainer and Speaker Since 1988 — Over 2700 paid presentations

Featured in The Washington Post (four times), The Washington Times, Associated Press, Woman’s World Magazine, Insight Magazine, Roll Call (magazine of US Congress) along with many other regional newspapers and periodicals.

Featured on the Canadian Broadcast Network, Australian Broadcast Network, Tokyo Today Show, MSNBC plus many other radio and television stations nationwide.

Tom was the chief spokesperson for CBS Switchboard.com, one of the most heavily visited websites in the world, in their small business outreach program Main Streets Online.

Major Speaking Clients include:

Chicken Soup for the Soul MEGA Seminar Series, Freedom Builders National Tour, Maximizing Success Summit, Kodak, Hallmark Cards, Wharton Business School Club, Blue Cross/Blue Shield, Choice Hotels International, John Wanamaker Department Stores, Booz-Allen Hamilton, Tourism Authority of Thailand, Connected International Meeting Professionals, Washington Metropolitan Area Transit Authority, Washington Association financial Management Roundtable, National Association of Professional Saleswomen, North American Retail Dealers Association, Geico Insurance, Mt. Vernon Printing, Home of the Brave Foundation, International Operators Council, National Electronic Service Dealers Association, National Association of Service Dealers, Horizon Health Care Management, ADVO, and many others.

Honors:

Chosen out of 70 candidates to represent the Washington, DC area at the National Speakers Association 1994 Annual Convention. Asked to speak at 1995 National Convention in Minneapolis, MN and the 1998 Winter Workshop in Norfolk, VA. 2000 Winter Workshop, Burbank CA, , 2001 Winter Workshops Chicago, San Francisco, Mega Monday Featured Presenter NSA National Convention 2002, Keynote, National Speakers Association Australia, Sydney, 2003, Keynote European Speakers Association, London 2004, Keynote at the Global Speakers Summit, Singapore, 2005, Keynote Maylaysian Speakers Association, Kuala Lumpur 2005, PLUS over 70 NSA chapter events around the country and in Canada.

Chosen as the featured presenter at the Meeting Professional International Retreat Ottawa, Canada, and their All-California Conference.

2000 Toastmasters District 31 Communication & Leadership Award for (Given to Non-Toastmasters showing exceptional skills)

Author:

The Ultimate Guide to Electronic Marketing for Small Business, John Wiley & Sons To read about it click here

Wake ’em Up Video Professional Speaking System “To read about it click here”
Make ’em Laugh: How to Use Humor in Business Presentations–a 4 1/2 hour audio tape program

Wake ’em Up Business Presentations “To read about it click here”
Numerous Published articles on humor in business and public speaking.

Click: The Ultimate Guide to Electronic Marketing for Speakers To read about it click here

Electronic Marketing Multi-Media Butt Camp on CD “To read about it click here”

ButtCamp Audio CDs To read about the CDs click here

Tom Antion and Associates Communication Company

Tom’s company provides entertaining and informative keynote speeches and educational seminars. From advanced public speaking and presentation skills training to high end Internet marketing training for small business.

www.Antion.com

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Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com

Social Media Week Here We Go!

What is Social Media?
And Why does it have it’s own week?

Social Media Week started here in Los Angeles at the vLounge in Santa Monica, CA. A very noisy networking mixer of social media gurus, marketers, networkers and media experts.

Social Media is a term that is a bit hard to define by many of the professionals in the field. Are we talking about the media itself, word, video, audio, graphics? Are we talking about networking, marketing? Social media as a term, seems to now encompass the complete realm of web collaboration; social networking, social marketing and social media…

I just found out about SMW from my new friend Rey Ybarra. Thanks Rey. I do not have the whole scoop yet, but I have a week to figure it all out.

What I got from the opening party was that this event is going on simultaneously in the following countries and that it is the second year for the event.

Guests at last nights event were a very diverse set of social media experts and others that need social media help. Many I spoke to that had been to last years event, thought that last years event was good and this years is already better and the newbies to the event seemed to have clear goals to network and work at forming alliances and JV’s.

Others just want to know more about the where, what and why of social media.

Stay tuned as I pick up more information and get some tasty interviews! I have already met some powerhouse talent at this event.

For more info go to http://socialmediaweek.org/

Paradigm Shift New Marketing Strategies and Models – Peter Hoppenfeld

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Peter Hoppenfeld is the “Go To” Attorney and Advisor to many well known Thought Leaders, Marketers, Speakers, Authors and Entrepreneurs.

Peter Talks About How the Internet and the Economy have shifted the paradigm in marketing strategies and what some of the strategies that work are.

Peter is a no nonsense advisor and you will hear it in this interview. I keep bringing up reasons why things won’t work and Peter keeps correcting me with the wise insight that has made him such a great asset to speakers, thought leaders and marketers around the world.

I met Peter at Rick Frishman’s Author 101 University in Los Angeles, I got a chance to interview him as he was a speaker there. It is a great interview and I thank Peter for his time and widsom. – JW

Peter Hoppenfeld

Attorney to the Best and Brightest

Peter Hoppenfeld is widely recognized as the “go to” attorney and advisor in the representation of direct marketers, speakers, authors, information marketers, “thought leaders,” entrepreneurs and domestic and international training companies and their founders in all aspects of their legal and business affairs.

Peter is a seasoned transactional, commercial attorney with direct marketing, distribution, franchising, licensing, marketing, branding and operational expertise.

On a daily basis, Peter helps authors, speakers, entrepreneurs, business owners and thought leaders create effective marketing, merchandising and expansion strategies. His mission is to rapidly, smartly and strategically grow people’s businesses, reach and revenues. Peter’s been described as “a lawyer who understands marketing and a marketer who happens to be a lawyer”.

A key niche of Peter’s practice is the representation of “thought leaders,” authors, domestic and international training companies, “information marketers” and their founders in all aspects of their legal and business affairs.

His firm seeks to:

  • Represent the best and brightest trainers, thought leaders, authors and marketers
  • Provide insightful advice on cutting edge marketing strategies
  • Participate in the implementation of new paradigms in marketing, social networking, publishing and the sale of information products
  • Provide honest, forthright advice and service based upon decades of real world experience to entrepreneurs who often have never “put their house in order”
  • Create “marriages” and alliances of like-minded businesses for the greater good — both socially and economically
Counsel and advisor to entrepreneurs and companies in diverse industries with particular emphasis on distribution, direct marketing, licensing and deal making.
Peter has intensive experience in the diverse area of assisting companies bring their products and services to market.
This includes assistance in the creation of marketing, merchandising and expansion strategies with an eye towards the impact of these strategies on trade regulations and commercial realities.
He has had extensive involvement in the seminar/training industry in both legal and executive management roles.
A key niche of Peter’s practice is the representation of domestic and international training companies and their founders in all aspects of their legal and business affairs

Peter also has experience in:

  • Structuring and implementation of marketing, advertising, franchise & distribution systems
  • Review and analysis of distribution programs
  • Drafting of franchise agreements and offering circulars; complex transactions
  • Mergers and acquisitions; purchase, sale and leasing of commercial properties
  • Commercial and residential real estate sales, purchases and leases;
  • Joint ventures; licensing; financing
  • Implementation of domestic and international distribution, franchise & licensing programs
  • Coordination of due diligence investigations; implementation of compliance programs for clients
  • Negotiations with regulators; monitoring industry trends and regulatory climate.

Specialties

Practice also involves the representation of “cutting edge” marketing companies. Many clients seek guidance in the use of the internet, infomarketing “launches,”joint ventures, infomercials, seminar sales, telemarketing, network or multi-level marketing to bring their products and services to the consumer.

Current client base includes a growing number of motivational speakers, trainers involved in personal development, information marketers, as well as on-line content providers and lead generators.

Email: phoppenfeld@gmail.com

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Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com

David Hahn on Marketing and Publicity Strategies for Authors and Books

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David Hahn of Media Connect Talks About Marketing and Publicity Strategies for Authors and Books

While at Rick Frishman’s Author 101 University in Los Angeles, I got a chance to interview David Hahn Managing Director for Planned Television Arts. David talked to me about old and new strategies they use to publicize and market books.

With the advent of the Internet, Social Media, Blogging and other web services Media Connect (formally Planned Television Arts) takes a holistic approach utilizing all forms of publicity including radio, television, book tours, Internet and many more.

If you are an author you realize the writing the book is the beginning of the project, not the end. – JW

David Hahn

« Return to Staff Bios

David Hahn planned television artsManaging Director of Planned Television Arts

For the past 25 years David Hahn has counseled hundreds of clients, helping each one to develop their unique brand and execute an effective publicity campaign. Named Managing Director of Planned TV Arts (a division of Ruder Finn) in  2007, David oversees all of the agency’s operations, including: Full-Service Book Publicity Campaigns, Satellite TV Tours, Morning Drive Radio Tours, Celebrity-Matching Services, Corporate Media Tours, and Online Marketing Services. He also continues to supervise Media Connect’s award-winning Business Book Division.

Many of his clients have been best-selling authors, including Charlene Li, Harvey Mackay, Mark Victor Hansen, Jack Canfield, Nelson deMille, Jackie Collins, President Jimmy Carter, Richard Preston, Bill George, Dr. Kevin Leman, Dick De Vos, Ken Blanchard, Steve Kaplan, Robert Bloom, Neil Rackham, Herb Kelleher, Martin Cruz Smith, and many others.

His publishing clients include Harvard Business School Press, McGraw Hill, Wiley, Portfolio Books, St. Martins Press, HarperCollins, Putnam Publishing Group, Zondervan Publishing, Thomas Nelson, Baker Book House, AMACOM, Perseus Books, and Berrett Koehler among others.

He created Media Connect’s patented Morning Drive Radio Tour in 1990, and originated its trademarked TelePrint Conference in 1994.

David joined Planned TV Arts in 1986 after working for four years in the marketing department at The Putnam Publishing Group. He previously worked at the Ann Elmo Literary Agency and the Betsy Nolan Group.

An avid soccer fan and die-hard Philadelphia sports fan, he enjoys as much reading as he can squeeze in alongside the PTA books! An alumnus of Swarthmore College and New York University, David resides in Rockland County, New York with his wife Linda and five children, Emily, Jamie, Christian, Jocelyn and Alex.

Email: hahnd@plannedtvarts.com

Planned Television Arts

Now Media Connect

Planned Television Arts (Media Connect) is one of the premier providers of book promotion and author publicity services in the United States. We are a critically acclaimed, ground-breaking, award-winning leader in media relations placement since 1962.

Media Connects offers all the resources of a large public relations firm – expertise and experience in the key areas of media relations, an extensive network of powerful media contacts, the infrastructure to support publicity campaigns of all types and sizes – while providing a highly personalized level of service and support to each of our clients. In today’s crowded media marketplace, we ensure that your words are read and heard by the widest possible audience.

Media Connects www.Media-Connects.com

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Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com

Disney Management and Leadership with Former Executive Director of Disney World Lee Cockerell

Lee Cockerell and Mickey Mouse Disney WorldLee Cockerell, VP of Disney World Resort (Retired),

Talks about Disney Management and Leadership Strategies

“As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and a sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.

” One of Lee’s major and lasting legacies was the creation of Disney Great Leader Strategies which continues on as the primary resource for developing the 7000 leaders at Walt Disney World. Lee talks to OPM about his strategies and how you can use them in your life and your business. Continue reading