Tag Archives: building rapport

Liz Strauss Interview at Extreme Leadership Summit

Liz StraussLiz Strauss Speaks at Extreme Leadership Summit

Liz spoke about building your business by building relationships, trust and rapport with others. Liz is one of the 10 most influential women in social media per Forbes and Huffington Post, and she uses age old business techniques to she learned from her dad to totally dominate a market using these new platforms.

I was recently granted a phone interview with Liz and I have gotten the pleasure of hanging having a few dinners and great conversations.

Liz makes a great friend and a wonderful mentor. Liz is blunt because I think she gets bored easily and doesn’t care for ignorance, but more because she cares a lot.

I am glad to call Liz friend and so happy that I finally got her on camera. Thanks Liz – JW

Here is the phone interview [CLICK HERE]

liz strauss bloggerLiz Strauss

Liz Strauss is a master teacher, thought leader, community builder, and international business strategist, who has been called the most influential “real-ebrity” on the web. People visit her blog to learn, discover, and meet each other. She’s a business creator, an über connector, an idea machine. No one questions that what she brings is one-of-a-kind authenticity.

Strategic, intelligent, and nice is a powerful combination.

From her father’s saloon, to her years as a teacher, with her understanding of literacy, brain development and writing, her work as territory sales rep for a menswear corporation, to an outstanding international publishing career, Liz has used every opportunity to find the human attractions and connections behind the P&L.

CEO and founder of SOBCon, author of the popular Successful-Blog.com, speaker.

Liz defines irresistible businesses as those with great relationships who constantly

  • Remove what customers don’t want.
  • Enhance what customers love.
  • Add something unexpected customers would die for.

Irresistible defines Liz.

Sobcon

SOBconLiz is also the Creator and CEO of Successful Online Business Convention SOBcon, the high-touch business summit

The theme – “Creating and Leveraging Opportunity”. 2 ½ days of strategies and tactics focused on merging your online and offline worlds into a successful business.

Where you can find Liz:
Twitter @lizstrauss
Blog www.successful-blog.com

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Steve Farbers Extreme Leadership Summit

What is Extreme Leadership?

If you haven’t already noticed, ‘Leadership’ has become just another one of those pseudo-pop-psycho-cultural buzzwords.

Over time, its meaning has been diluted to such a profound degree, that it’s just another one of those labels we use when we really mean ‘The one with the big office.’ 

True leadership doesn’t come from a snappy vocabulary, the books you have on your shelf, your place on the organization chart, or any other fabrication.

Leadership is intensely personal, intrinsically scary, and it requires us to live up to and beyond the point of fear—every single day. – Steve Farber

Extreme Leadership Summit

Steve and his team have crafted The Extreme Leadership Summit to be something unique, something special, something…well…extreme. And it’s unlike any leadership or personal development “event” you’ve been to before.

The Summit is not a pitch fest (where a bunch of speakers try to sell you stuff), and it’s not a parade of talking heads, to mix a metaphor, where you passively sit, watch the show, take notes, and go home.

This is an experience, a process.

Informed by our brilliant thought-leader-speaker-coaches and with the help of your fellow participants (in small, focused MasterMind Teams), you’ll build a significant, personal Extreme Leadership Action Plan–a plan that you’ll begin applying to your life and business immediately, before The Summit even ends.

And–unlike other events–the vast majority of our speakers will be attending the entire conference. With you. We’re all in this thing together.

More Information………….

Steve Farber Steve Farber

A subject-matter expert in business leadership and a frequent guest on news-talk shows around the country, Farber is a senior-level leadership coach and consultant who has worked with and spoken to a wide variety of public and private organizations in virtually every arena, from the tech sector to financial services, manufacturing, health care, hospitality, entertainment, retail, and even the US government.

Leading from experience.

In 1989, after having run his own financial services company, Farber devoted his professional life to the field of leadership development and has been at it ever since.

Steve was director of service programs at TMI, an international training consultancy, and then worked for 6 years as Vice President and Official Mouthpiece (that’s what it said on his business card) of The Tom Peters Company where he met several of his mentors including author/gurus Tom Peters, Jim Kouzes, and Terry Pearce.

In 2000, Farber established his own company, Extreme Leadership, Inc, where he is president and CEO. He is also the co-founder of The Center for Social Profit Leadership, a non-profit organization formed to serve the leadership development needs of social entrepreneurs, and served as Vice Chairman on the Board of Directors of the world-renown, Up With People, a global leadership program for students from 18 to 29 years old.

A Universal Message.

“Approach the act of leadership as you’d approach an extreme sport: learn to love the fear and exhilaration that naturally comes with the territory.”

Steve Farber is the president of Extreme Leadership, Incorporated, and the founder of The Extreme Leadership Institute, organizations devoted to the cultivation and development of Extreme Leaders in the business community, non-profits and education.

Steve’s Books

book radical leap re-energized Steve Farber

The Radical Leap Re-Energized

is an expansion and revitalization of The Radical Leap, which was named as one of the 100 Best Business Books of All Time by Covert and Sattersten.

It’s a novel told in Steve Farber’s humorous, poignant, and original voice that takes the reader on a deep exploration of the qualities and practices of real, or Extreme Leadership, and how to apply them in daily life. Part One, The Radical Leap, explores the leadership elements of Love, Energy, Audacity, and Proof;

Part Two, The Radical Edge, takes the discussion deeper into innovation, personal clarity and guidelines for changing the world. It sets a new standard for what it means to really lead in today’s business world and beyond.

Steve Farber’s masterwork, The Radical Leap Re-Energized, is an inspired opus on what it means to be a leader of substance and significance. You’ll find yourself coming back to it again and again.” –Michael E. Ventling, Global CFO, Ernst & Young
Steve Farber leaps again. I was into it the first time. This time, I’m leaping with him!” –Chris Brogan, President Human Business Works
e, I’m leaping with him!” –Chris Brogan, President Human Business Works

book greater than yourself steve farber

Greater Than Yourself

Too many people assume the timeless principles of true leadership—of helping others achieve their full potential—don’t apply Monday through Friday during work hours or in any circumstance where a paycheck is involved.

In GREATER THAN YOURSELF, Steve Farber proves them wrong: in this powerful and inspiring story, Farber shows that the goal of a genuine leader is to help others—teammates, employees, and colleagues—become more capable, confident, and accomplished than they are themselves. Through the actions of a forward-thinking and extraordinarily successful CEO, Farber reveals the three keys to achieving this: Expand Yourself, Give Yourself, and Replicate Yourself.

Filled with actionable principles and innovative ideas, GREATER THAN YOURSELF is perhaps the most powerful message today’s business leaders can learn.

Lisa McCarthy on Bringing a Product to Market

Lisa McCarthyLisa McCarthy Inventing a Product is Only Step One

Lisa McCarthy and I used to work in the Information Technology industry together.  She had a regular 9 to 5 job and then I gave her a book called the Millionaire Mind by Harv Eker.  OK so it looks like I am claiming being the catalyst for rise to success. Maybe, but I think there was already something there that led Lisa to want more. To want to be an entrepreneur.

Many a success guru can make it so attractive to work for yourself and have a chance to stop trading time for money. To become your own boss and have a chance to make the big bucks is the American Dream.

Let me also make it clear that there is never an end to being an entrepreneur. Will Lisa be thanking me or wishing she never met me? Who knows… What I do know is that there are a few people that stop watching others do stuff. They stop talking about doing stuff and they get up and do stuff.

I asked Lisa to share the vast amount of wisdom she has amassed from her journey of getting her invention to market. She is not done yet, but very close and I believe this is information any product person should know.  Thanks Lisa – JW

Lisa McCarthy

I am taking my life to a whole new level and creating toys that will teach children about the world around them.

I am living on purpose and in the right place at the right time. – Lisa

Lisa McCarthy is the CEO of My World Toys and is the head inventor at MeyeVU Interactive.

Lisa McCarthy and her team are creating the world’s leading brand of interactive consumer based products that enhance lives through innovation.  Starting from a vision of harnessing the power of modern interactive technology with the timeless motivation applications of mirrors and other devices, the company is growing to become the leading provider of useful and positive impact consumer products that  provide empowering content and interactivity.

Growing up in foster care and being a single parent are just the beginning of the story for our founder. This is why the Affirmations Mirror has been given to Lisa to deliver to the world, when we are all seeking hope the most…. we must turn inward to recognize our own strength and power, to make an impact on not only our immediate surroundings but the entire world. She knows what it is to look inside and have to summon the strength to press on. In spite of obstacles and the odds, she is living proof that anything is possible.

Lisa’s journey in life has led her to see the world a bit different. She has a way of seeing what is missing and knows how to create wonderful products that enhance the lives of millions of people. She is now sharing her vision with you through the MeyeVU Interactive brand.

Lisa McCarthy has joined forces with well recognized leaders on her team to bring the MeyeVU brand and product line to market.

Lisa is launching her new products on Kickstarter. Check out her Amazing Video and help her get this incredible product, which will enrich lives and help women live their full potential, to market. Watch the Video and see Lisa’s story here.

Blogger Liz Strauss on Building Community

Liz Strauss BloggerLiz Strauss is Witty, Funny and Too Friggen Smart

I first saw Liz on Empire Avenue. Yes it is an Internet game, but although I do not do Mafia Wars or Farmville I love EAv because it tells you about your reach on social media and reminds you where you need to put more work and how you are doing on many of the different medias. Enough about EAv. Go check it out and remember not to let the tail wag the dog.

Liz plays Angry Birds and is on EAv and I see here there and everytime I do something on EAv Liz says something nice and one day she sends me a nice personal tweet. It was sweet and very nice and I took a second to Google her and check out who she was. To my amazement she is not just another blogger.

Let me put this in perspective… Liz is a keynote speaker at BlogWorld! So why the personal note? This is what Liz does to build community. It is what I do on my sites. It is all about talking to one person at a time. It is the essence of building community.

I am honored that she choose me and am now a HUGE fan. More that that as you listen to this interview you will see the immense genius of Liz and what she does and what she believes, what she teaches and how she lives her values.

Thank you so much Liz. This interview starts out a bit rough and I apologize, but you were a trooper and did not let my fumbling deter you from making your incredible points.

Many of us struggle with social media and others are building incredible lists of thousand and thousands, but the most important and hardest thing to do on the web, in sales and marketing and social media is to build rapport and community. Some can build huge rapport and community, but have no clue how, why or if they should market them. Liz can do both and very well.

Take the time to listen to this interview more than once. This is one of the more important interviews I have done and you will learn from listening to Liz – JW

liz strauss bloggerLiz Strauss

Liz Strauss is a master teacher, thought leader, community builder, and international business strategist, who has been called the most influential “real-ebrity” on the web. People visit her blog to learn, discover, and meet each other. She’s a business creator, an über connector, an idea machine. No one questions that what she brings is one-of-a-kind authenticity.

Strategic, intelligent, and nice is a powerful combination.

From her father’s saloon, to her years as a teacher, with her understanding of literacy, brain development and writing, her work as territory sales rep for a menswear corporation, to an outstanding international publishing career, Liz has used every opportunity to find the human attractions and connections behind the P&L.

CEO and founder of SOBCon, author of the popular Successful-Blog.com, speaker.

Liz defines irresistible businesses as those with great relationships who constantly

  • Remove what customers don’t want.
  • Enhance what customers love.
  • Add something unexpected customers would die for.

Irresistible defines Liz.

Where you can find Liz:
Twitter @lizstrauss
Blog www.successful-blog.com

Liz is also the Creator and CEO of Successful Online Business Convention SOBcon

SOBCon Chicago 2012

Mastering Email Marketing with Daniel Miller of BenchMark Email

logo benchmark email 02How To – Email Marketing That Gets Results.

In this interview I ask Daniel about the following:

  • What is Opt In and Double Opt In permission based email? How does it work, how easy or hard is it to do? How can I add addresses to my email contact list without opt in?
  • How do you build an email client list, Inbound and Outbound Marketing.
  • How to build rapport with your client or prospect list.
  • What kind of things can I send with email
  • Drip Campaigns: What are they?, How can I use them to build rapport and make more sales.
  • Splash Screens, Sign Up Forms, Newsletters
  • Tracking clicks, conversions and other analytics
  • Mail Merging with emails
  • Video in emails
  • Contact list management, segmentation
  • Real Time Reporting
  • Social Media Integration to Your Blog, LinkedIn, Facebook, Twitter and using API almost any other 3rd party platform you can find.
  • Surveys, Polls and Newsletter and other templates
  • Marketing Strategies
  • SPAM and all the issues involved.
  • Free or Extremely reduced fee structures for small business and non-profits.
  • How to keep your email from going to to the Junk Folder
  • Best Email Marketing Practices
  • Unlimited email accounts

and Much More…..

benchmark email

I talk a lot about inbound marketing which is all about offering valuable content so targeted leads come and find you via word of mouth, or search engines etc., but you do have to use all the tools in your tool chest and email is one of the most powerful outbound marketing you can do besides cold calling.

Email managed correctly can deliver a low cost, return on investment marketing tool.

I have tried many of the various email vendors with varying results.

All the ones I have used were competent and got the job done. Some were easier to use than others and features varied slightly from one service to another.

The company I stuck with was Benchmark Email. To be honest, once you start with one of these companies it can be tough to move your contact lists and campaigns so the decision to stay was based more on not wanting to go through the hassle, but I am glad I did.

As I stated earlier I have had the chance to use some of the other mail programs and I can easily say that my decision to stay with Benchmark was a good one. They have all of the best of the best features and make them easy to use and I have found their tech and customer support to under promise and over deliver. I like that and think that most companies have forgotten how to serve it’s clients with courtesy and respect.

benchmark email jw najarianFull disclosure: I have set up an affiliate agreement with Benchmark Email and you will find their ads on my sites and on this blogpost. I rarely do this and most of my posts are very arms length so that you can believe what I am saying when I give testimonial for various products or services.

In Benchmark’s case I do believe in this company and will continue to use them and recommend them and I will gladly allow them to help sponsor my efforts.

Recently I called Benchmark to see about changing my programs so that I wasn’t overspending on my mailing campaigns and got into a discussion with sales about the possibility of them doing an interview on the best use of email programs and marketing and to my surprise they jumped on it.

So here is my interview of Daniel Miller Benchmark’s Sales Manager as he talks about email from A to Z and beyond. A great interview FULL of brilliant information. If you want to become a master at your marketing this is where you should start. – JW

daniel millerDaniel Miller

Daniel Miller is the Sales Director of Benchmark Email, a global, award -winning email marketing service for small and mid-sized businesses.

Born and raised in Las Vegas, Miller later moved to Malaga, Spain, where he started a successful computer consulting company. By hitting the phones and generating solid word of mouth, he built up a portfolio of 150 top-notch clients who relied on his considerable expertise on a regular basis.

Miller then moved to Los Alamitos, California, where he started working as a sales rep for Benchmark Email. After completely immersing himself in the email marketing world, he took the position of Sales Director for the company.

Miller now uses his experience to run highly popular webinars, teaching small businesses everything from how to build email lists to improving newsletter delivery.

Through Benchmark, Miller has developed strong ties with business leaders across the world, and he remains a visible, enthusiastic advocate for good email marketing practices.

JOIN DANIEL TUESDAY THROUGH FRIDAY AS HE TEACHES HOW TO BECOME AN EMAIL MARKETING PROFESSIONAL

A seasoned expert with Benchmark’s email editor, you can join him every weekday at 1 PM PDT for Benchmark Email’s Live Webinars.

Benchmark Email

Benchmark Email is a permission-based email marketing company that puts user deliverability and reputation at the forefront. An email service provider committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides award-winning software and cutting edge features to both small businesses and corporations alike.

With over 73,000 current users, Benchmark has seen its client list expand and its partner affiliations grow. Benchmark Email has ambitiously set its sights on streamlining the email marketing process and engaging users with direct and desired interaction, branching out into all major social media channels.

  • Send Email Newsletters – Create and send professional email newsletters.
  • HTML Email Templates – Over 400 customizable templates make it easy to create professional quality emails.
  • RSS to Email – Create emails from your blog posts with our RSS-to-Email feature.
  • Signup Forms – Grow your contact list quickly with great looking signup forms.
  • List Segmentation – Target subscribers based on actions and psychographics with a single click.
  • Email Deliverability – Optimal delivery levels and great reputation means more successful campaigns.
  • Contact List Management – Import, organize and send to contact lists and segments.
  • Real-Time Reports – Track and analyze the performance of email campaigns with easy-to-follow metrics.
  • Social Media Integration – Engage users with social sharing buttons and integrated media channels.
  • Autoresponders – Schedule and send sequences of automatically delivered emails.
  • Survey & Polls – Gather data with custom polls and surveys.

This Podcast Courtesy of The Commercial Real Estate Professional Investors Group – CREPIG