Tag Archives: publicity

Social Media and Marketing for Professional Speakers and Authors with Tom Antion

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Tom Antion on Social Media Marketing for Authors
Tom has been teaching marketing on the web for many years and he came out to Los Angeles to speak to authors at Rick Frishman’s Author 101 course

While at Rick Frishman’s Author 101 University in Los Angeles, I got a chance to interview Tom Antion. Tom has been teaching people how to be great speakers for many years and has used the web to market himself and his materials.

Tom is sharing his success with entrepreneurs, businessmen, authors, speakers and others that need to know the pratcial steps to marketing yourself on the web. – JW

tom antionTom Antion

Professional Entertainer and Speaker Since 1988 — Over 2700 paid presentations

Featured in The Washington Post (four times), The Washington Times, Associated Press, Woman’s World Magazine, Insight Magazine, Roll Call (magazine of US Congress) along with many other regional newspapers and periodicals.

Featured on the Canadian Broadcast Network, Australian Broadcast Network, Tokyo Today Show, MSNBC plus many other radio and television stations nationwide.

Tom was the chief spokesperson for CBS Switchboard.com, one of the most heavily visited websites in the world, in their small business outreach program Main Streets Online.

Major Speaking Clients include:

Chicken Soup for the Soul MEGA Seminar Series, Freedom Builders National Tour, Maximizing Success Summit, Kodak, Hallmark Cards, Wharton Business School Club, Blue Cross/Blue Shield, Choice Hotels International, John Wanamaker Department Stores, Booz-Allen Hamilton, Tourism Authority of Thailand, Connected International Meeting Professionals, Washington Metropolitan Area Transit Authority, Washington Association financial Management Roundtable, National Association of Professional Saleswomen, North American Retail Dealers Association, Geico Insurance, Mt. Vernon Printing, Home of the Brave Foundation, International Operators Council, National Electronic Service Dealers Association, National Association of Service Dealers, Horizon Health Care Management, ADVO, and many others.

Honors:

Chosen out of 70 candidates to represent the Washington, DC area at the National Speakers Association 1994 Annual Convention. Asked to speak at 1995 National Convention in Minneapolis, MN and the 1998 Winter Workshop in Norfolk, VA. 2000 Winter Workshop, Burbank CA, , 2001 Winter Workshops Chicago, San Francisco, Mega Monday Featured Presenter NSA National Convention 2002, Keynote, National Speakers Association Australia, Sydney, 2003, Keynote European Speakers Association, London 2004, Keynote at the Global Speakers Summit, Singapore, 2005, Keynote Maylaysian Speakers Association, Kuala Lumpur 2005, PLUS over 70 NSA chapter events around the country and in Canada.

Chosen as the featured presenter at the Meeting Professional International Retreat Ottawa, Canada, and their All-California Conference.

2000 Toastmasters District 31 Communication & Leadership Award for (Given to Non-Toastmasters showing exceptional skills)

Author:

The Ultimate Guide to Electronic Marketing for Small Business, John Wiley & Sons To read about it click here

Wake ’em Up Video Professional Speaking System “To read about it click here”
Make ’em Laugh: How to Use Humor in Business Presentations–a 4 1/2 hour audio tape program

Wake ’em Up Business Presentations “To read about it click here”
Numerous Published articles on humor in business and public speaking.

Click: The Ultimate Guide to Electronic Marketing for Speakers To read about it click here

Electronic Marketing Multi-Media Butt Camp on CD “To read about it click here”

ButtCamp Audio CDs To read about the CDs click here

Tom Antion and Associates Communication Company

Tom’s company provides entertaining and informative keynote speeches and educational seminars. From advanced public speaking and presentation skills training to high end Internet marketing training for small business.

www.Antion.com

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Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com

Paradigm Shift New Marketing Strategies and Models – Peter Hoppenfeld

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Peter Hoppenfeld is the “Go To” Attorney and Advisor to many well known Thought Leaders, Marketers, Speakers, Authors and Entrepreneurs.

Peter Talks About How the Internet and the Economy have shifted the paradigm in marketing strategies and what some of the strategies that work are.

Peter is a no nonsense advisor and you will hear it in this interview. I keep bringing up reasons why things won’t work and Peter keeps correcting me with the wise insight that has made him such a great asset to speakers, thought leaders and marketers around the world.

I met Peter at Rick Frishman’s Author 101 University in Los Angeles, I got a chance to interview him as he was a speaker there. It is a great interview and I thank Peter for his time and widsom. – JW

Peter Hoppenfeld

Attorney to the Best and Brightest

Peter Hoppenfeld is widely recognized as the “go to” attorney and advisor in the representation of direct marketers, speakers, authors, information marketers, “thought leaders,” entrepreneurs and domestic and international training companies and their founders in all aspects of their legal and business affairs.

Peter is a seasoned transactional, commercial attorney with direct marketing, distribution, franchising, licensing, marketing, branding and operational expertise.

On a daily basis, Peter helps authors, speakers, entrepreneurs, business owners and thought leaders create effective marketing, merchandising and expansion strategies. His mission is to rapidly, smartly and strategically grow people’s businesses, reach and revenues. Peter’s been described as “a lawyer who understands marketing and a marketer who happens to be a lawyer”.

A key niche of Peter’s practice is the representation of “thought leaders,” authors, domestic and international training companies, “information marketers” and their founders in all aspects of their legal and business affairs.

His firm seeks to:

  • Represent the best and brightest trainers, thought leaders, authors and marketers
  • Provide insightful advice on cutting edge marketing strategies
  • Participate in the implementation of new paradigms in marketing, social networking, publishing and the sale of information products
  • Provide honest, forthright advice and service based upon decades of real world experience to entrepreneurs who often have never “put their house in order”
  • Create “marriages” and alliances of like-minded businesses for the greater good — both socially and economically
Counsel and advisor to entrepreneurs and companies in diverse industries with particular emphasis on distribution, direct marketing, licensing and deal making.
Peter has intensive experience in the diverse area of assisting companies bring their products and services to market.
This includes assistance in the creation of marketing, merchandising and expansion strategies with an eye towards the impact of these strategies on trade regulations and commercial realities.
He has had extensive involvement in the seminar/training industry in both legal and executive management roles.
A key niche of Peter’s practice is the representation of domestic and international training companies and their founders in all aspects of their legal and business affairs

Peter also has experience in:

  • Structuring and implementation of marketing, advertising, franchise & distribution systems
  • Review and analysis of distribution programs
  • Drafting of franchise agreements and offering circulars; complex transactions
  • Mergers and acquisitions; purchase, sale and leasing of commercial properties
  • Commercial and residential real estate sales, purchases and leases;
  • Joint ventures; licensing; financing
  • Implementation of domestic and international distribution, franchise & licensing programs
  • Coordination of due diligence investigations; implementation of compliance programs for clients
  • Negotiations with regulators; monitoring industry trends and regulatory climate.

Specialties

Practice also involves the representation of “cutting edge” marketing companies. Many clients seek guidance in the use of the internet, infomarketing “launches,”joint ventures, infomercials, seminar sales, telemarketing, network or multi-level marketing to bring their products and services to the consumer.

Current client base includes a growing number of motivational speakers, trainers involved in personal development, information marketers, as well as on-line content providers and lead generators.

Email: phoppenfeld@gmail.com

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Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com

David Hahn on Marketing and Publicity Strategies for Authors and Books

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David Hahn of Media Connect Talks About Marketing and Publicity Strategies for Authors and Books

While at Rick Frishman’s Author 101 University in Los Angeles, I got a chance to interview David Hahn Managing Director for Planned Television Arts. David talked to me about old and new strategies they use to publicize and market books.

With the advent of the Internet, Social Media, Blogging and other web services Media Connect (formally Planned Television Arts) takes a holistic approach utilizing all forms of publicity including radio, television, book tours, Internet and many more.

If you are an author you realize the writing the book is the beginning of the project, not the end. – JW

David Hahn

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David Hahn planned television artsManaging Director of Planned Television Arts

For the past 25 years David Hahn has counseled hundreds of clients, helping each one to develop their unique brand and execute an effective publicity campaign. Named Managing Director of Planned TV Arts (a division of Ruder Finn) in  2007, David oversees all of the agency’s operations, including: Full-Service Book Publicity Campaigns, Satellite TV Tours, Morning Drive Radio Tours, Celebrity-Matching Services, Corporate Media Tours, and Online Marketing Services. He also continues to supervise Media Connect’s award-winning Business Book Division.

Many of his clients have been best-selling authors, including Charlene Li, Harvey Mackay, Mark Victor Hansen, Jack Canfield, Nelson deMille, Jackie Collins, President Jimmy Carter, Richard Preston, Bill George, Dr. Kevin Leman, Dick De Vos, Ken Blanchard, Steve Kaplan, Robert Bloom, Neil Rackham, Herb Kelleher, Martin Cruz Smith, and many others.

His publishing clients include Harvard Business School Press, McGraw Hill, Wiley, Portfolio Books, St. Martins Press, HarperCollins, Putnam Publishing Group, Zondervan Publishing, Thomas Nelson, Baker Book House, AMACOM, Perseus Books, and Berrett Koehler among others.

He created Media Connect’s patented Morning Drive Radio Tour in 1990, and originated its trademarked TelePrint Conference in 1994.

David joined Planned TV Arts in 1986 after working for four years in the marketing department at The Putnam Publishing Group. He previously worked at the Ann Elmo Literary Agency and the Betsy Nolan Group.

An avid soccer fan and die-hard Philadelphia sports fan, he enjoys as much reading as he can squeeze in alongside the PTA books! An alumnus of Swarthmore College and New York University, David resides in Rockland County, New York with his wife Linda and five children, Emily, Jamie, Christian, Jocelyn and Alex.

Email: hahnd@plannedtvarts.com

Planned Television Arts

Now Media Connect

Planned Television Arts (Media Connect) is one of the premier providers of book promotion and author publicity services in the United States. We are a critically acclaimed, ground-breaking, award-winning leader in media relations placement since 1962.

Media Connects offers all the resources of a large public relations firm – expertise and experience in the key areas of media relations, an extensive network of powerful media contacts, the infrastructure to support publicity campaigns of all types and sizes – while providing a highly personalized level of service and support to each of our clients. In today’s crowded media marketplace, we ensure that your words are read and heard by the widest possible audience.

Media Connects www.Media-Connects.com

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Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com