Category Archives: Social Media

STRATEGIC SLOPPINESS? BETTER RE-THINK THAT EMAIL STRATEGY

banner james carlini - Carlini's CornerBy James Carlini

It is amazing the bad advice that is being pumped out by some writers who think they have a hip handle on “dealing with executives” today and they want to take a casually-written exception of an EMail and make it into a rule.

The latest article that tries to promote bad management form is one written by a writer, Kevin Roose, from New York Magazine.
See article:
http://www.linkedin.com/today/post/article/20140108153547-32124898-how-spelling-mistakes-and-bad-e-mail-etiquette-can-help-you-get-ahead?trk=eml-ced-b-art-M-1&ut=1BLJ6GXy-0jS41

WHAT YOU SEE ON JERRY SPRINGER IS THE EVERYDAY NORM OF SOCIETY

Yes, if you want to “fit in” to today’s society, just watch Jerry Springer for the most accepted ways to live your life.

Smoke crack, have sex with relatives, and forget going to the dentist when you break a front tooth. Come on, let’s get real. Those are rare exceptions, not the rule of today’s society.

I felt the same reaction when reading this article about “strategic sloppiness” and writing a casual response to a CEO. What might be considered a “hip response” by one generation is looked down upon by others as inappropriate.

The other observations in the article seem off-base as well:
“We’ve known for years that the higher you are on the food chain, the more license you’re allowed to take with the rules of professional communication…..”

Really? Most executives set a standard and that standard should be met or exceeded. Taking license and bending that standard may look “cool” to someone observing, but try to send a sloppy EMail to an organization and see if you even get a response.

As I observed after reading the article: Are there exceptions? Sure, but try to emulate someone who is real casual in their CEO position and you won’t be taken seriously by those they have put in charge of their organization as executive gate-keepers.

Another quote from the article: “As the boss, you can make as many mistakes as you want.”

Believe me, if you start making too many mistakes, you won’t be boss much longer. Either you will be replaced by the Board of Directors or your company will go out of business, so that observation and conclusion is a little weak. CEOs who make mistakes should be kicked out and should not be given any golden parachutes for poor performance. You don’t reward mediocrity and you certainly don’t celebrate failure with a bonus.

STRATEGY? THE TOTAL CORPORATE STRUCTURE IS SET FROM THE TOP

Malcolm Forbes had a couple of good quotes that I always like to throw out for those trying to understand executive management. One was, “He who has the wheel, sets the direction.”

The CEO sets the corporate direction and steers the enterprise to reach that goal. Whatever he or she decides, will make or break the company. The CEO is in a very powerful and demanding position, but sometimes is not really tested as to their real skills.

Forbes’ other quote is much more revealing and critical, “Any fool can handle the helm in calm seas.”

Some CEOs who were blessed to be in a CEO position when all the planets were aligned and their company had great success in the midst of no obstacles or real competition, may not be as good as they are portrayed. They get washed away quickly in the first storm.

THE MORAL OF THE STORY

Okay, you find someone that has some quirks in their management and leadership style. It may work for them, but you are not them. Don’t emulate their quirks, because you will not pull it off.

In music composition classes, there are many rules and chord progressions you must follow. These were all set years ago and if you are composing something, you follow the rules.

Have there been exceptions to this, where a great composer broke the rules? Yes, but that is a rare, rare exception.

The same goes for leadership and management skills and their application to conducting business. There are an accepted scope of actions that you should emulate. Good writing and speaking skills are key executive skills.

Taking liberty to be a non-conformist to that management framework is like playing “A flat” when you are in the key of “A” with the rest of the band.

Is there dissonance? Yes. Is there a great shock value? Yes. Will you be looked at as a great virtuoso who is so more magically skilled then the rest of the band?

99.999% of the time – NO, you’ll be looked at like some out-of-touch moron.

CARLINI-ISM: Executive skills should set a standard. Don’t play A flat in an A world. Stick to the music.

COPYRIGHT 2014 – James Carlini

Your Chance to Meet Kelli Richards, Jacqueline Wales and Gary W. Goldstein

logo innerfluence

On January 8th 2014

Can you imagine getting the opportunity to sit down with powerhouse Silicon Valley business consultant Kelli Richards, FBI, American Airlines to Citibank consultant Jacqueline Wales and billion dollar box-office movie producer for films like “Pretty Woman” and “Mothman Prophecies”?

Here is your chance!

“Innerfluence” Kick Off Event (Added Evening)

Wednesday, January 8th 

At the Private Residence of Jacqueline Wales.

Join coaches Kelli Richards and Jacqueline Wales who are your private and personal Think-Tank and Think-Big, and 100% committed to your massive growth, measured in productivity, reward and dollars. Also meet Gary Goldstein, Business Strategist, Advisor to CMO’s, Billion Dollar film producer of Pretty Woman who will bring his entire toolkit and proven strategies to amplify your mission and your results.

Okay some of you have seen me mention this before… about the kickoff meeting of Innerfluence on December 4th. I ended up getting very sick after the above interview and did not have appropriate time to get this message out to everyone in time.

The post went out late and I felt awful, but Jacqueline has added a very exclusive meeting to kick off The iNNerfluence Event.

This meeting will be held at Jacqueline’s private residence so she can only accommodate a very limited amount of people.

If you want to increase your InnerFluence in 2014?  If you didn’t get the chance to sit down in December with Kelli Richards, Jacqueline Wales, and Gary Goldstein then make time on January 8th to attend this life-changing presentation in Oakland, CA.

This is your chance to meet and work with three of the most incredible, highly sought after, success and business consultants including famed author of The Fearless Factor Jacqueline Wales, All Access Group CEO and media trailblazer Kelli Richards and Hollywood producer Gary W. Goldstein, producer of box office hits like Pretty Woman, Under Seige I & II and Mothman Prophecies.

Learn how you can massively increase your self-awareness, leverage superstar connections, and build a thriving business in less time than you thought possible with these three powerhouse individuals who are ready to rock your world.

This will be a one time, very intimate meeting in January with the possibility of working with these three for the next year!. Make this new year the most spectacular ever.

Chances like this do not come along everyday.

If you would like to attend please contact  jacqueline@innerfluence.com and let her know you’re interested in attending as soon as possible. – JW

I got a call the other day from my great friend and mentor Gary W. Goldtein. Gary was extremely excited about a talk he is about to give in Redwood City.

Now Gary gets to speak at many events and lately he has really cut back on speaking since Gary is very busy with his consulting business.

Anyway, when Gary gets excited I listen. He went on to explain who he was speaking with and about what they were doing together.

I understood immediately why he was so excited. He would be speaking with two extreme consultants in business about a new program they would provide this next year called Innerfluence which is a one year, very intimate coaching program for a very small and unique set of business people.- JW

Gary Goldstein sh

Gary W. Goldstein

Producer of some of Hollywood’s biggest box-office hits, like “Pretty Woman“, with Julia Roberts “Mothman Prophesies” with Richard Gere and “Under Siege I and II” with Steven Segal, which have generated well over a billion dollars in worldwide sales and revenue. Gary’s productions have also received multiple Academy Award nominations, Golden Globe Awards and Peoples Choice Awards.

Gary advises a diverse set of corporations and sits on several boards helping companies and entrepreneurs alike, take their business and passions to exciting new levels. has a passion for helping entrepreneurs play at the same level, and with the same agility that drives an 8-figure film ‘startup’.  With his expert guidance you can accomplish in a few months what any other business might accomplish in 3-5 years.  His great gift is unearthing that singular story that powerfully elevates context, makes your enterprise the only solution, and utterly disarms your competition.

kelli richards shKelli Richards

Media traiblazer, super-connector and influencer across media, digital music, entertainment and technology, Kelli Richards literally & figuratively lives in the cross-hairs of Silicon Valley, forecasting trends and connecting decision makers to talent and one another.

Kelli is sought after consultant, mentor, producer and speaker,

Kelli and team consistently work their magic bringing business opportunities to life by bringing together best of breed tech companies, record labels, film studios, consumer brands, artists and celebrities.  Kelli envisions and executes on a very big scale.

jacqueline wales shJacqueline Wales

An astonishingly diverse list of important companies and organizations — from the FBI to American Airlines, from Citibank to Standard & Poor’s, the list is long — seek the counsel and consulting services of Jacqueline Wales.

Jacqueline’s retreats and mentoring programs are renowned for obliterating barriers & unleashing explosive human performance, for her pioneering work at the vanguard of leadership, marrying human technologies that exalt, instruct and inspire people in business, government and philanthropy to achieve well beyond what their history might otherwise suggest is possible.

For those who hunger to truly become the author of their life journey and legacy, Jacqueline is the short cut!

logo innerfluence

Innerfluence

The INNerFluence(TM) Program helps you simplify the complex. 
We teach you how to explode your influence in the world.

We know you’re brilliant. We also know the hard truth… how vast the distance between success and mastery. Our sole mission is to teach a level of stewardship most have not even imagined.  Before 2014 is over, you will have broken your own mold, and exceeded all expectations for your life, and your business.
Please join us On January 8th, 2013 
Introducing InnerFluence, an unprecedented program connecting self-mastery and influence to shift your sense of what’s possible for your life, your business, and your legacy. If you love good wine, mouth-watering food, and enjoy connecting with great people, you’re going to love this event.  Join us for an evening of calorie-laden conversations that will expand your brain. 

Space is extremely limited so if you would like to attend please contact  jacqueline@innerfluence.com and let her know you would like to attend as soon as possible.

YOU NEED TO KNOW…
More than ever, your personal success today depends on the right connections, cooperation and creativity with other high achievers and entrepreneurs (measured not just in millions of dollars in revenue, but in bottom line, impact and influence). 

Wouldn’t you like to learn how to :

  • Wipe out the distractions, become a Ninja, and stay laser focused on the 20% that takes you over the top.
  • Identify and master your strengths, and outsource your weaknesses.
  • Create a new story that makes people fall in love with you, your business, your mission and bring you surprising and disproportionate word-of-mouth influence.
  • Acquire major strategic relations to explode your results.
  • Think bigger ideas, deploy more powerful market-based strategies to surpass whatever you previously defined as ‘success’.  


Join coaches Kelli Richards and Jacqueline Wales who are your private and personal Think-Tank and Think-Big, and 100% committed to your massive growth, measured in productivity, reward and dollars. 
Also meet Gary Goldstein, Business Strategist, Advisor to CMO’s, Billion Dollar film producer of Pretty Woman who will bring his entire toolkit and proven strategies to amplify your mission and your results.

Beyond spectacular, you will also learn during the evening how you can join us at Jacqueline’s beautiful secluded home in Bali. This is a place where scents, sights and sounds conspire to connect you more deeply with yourself, and with your peers. Where you can unplug, reset, and rejuvenate to make a bigger contribution to the world at large.

Space is extremely limited so if you would like to attend please contact  jacqueline@innerfluence.com and let her know you would like to attend as soon as possible.

JUST BLINK AND YOUR CREDIT CARD CAN BE STOLEN

banner james carlini - Carlini's CornerBy James Carlini

More and more people are getting credit cards with a built-in RFID chip in them. That little RFID chip (Radio Frequency ID) can transmit your credit card info out several feet when it is scanned by any reader. Most people do not know this.

You can tell if your credit card has an RFID in it because most cards will be marked by one of several Continue reading

DRESS FOR SUCCESS: CASUAL DOESN’T MEAN HOMELESS

banner james carlini - Carlini's CornerBy James Carlini

When you go to a business meeting today are you dressed for success or dressed casually? Do you look like you flew in on the corporate jet or were you one of the people washing it down before the flight?

7K0A0603Image consultants seem more concerned about social media tools today than they are real barometers of professionalism and success. Having a Smartphone with an obnoxious ring tone is not cool and won’t make any points unless you Continue reading

What The Heck Happened to TweetDeck?

logo tweetdeckTweetDeck seems to have gone from being one of the most powerful applications for Twitter to now being a pretty useless platform at best.

Continue reading

USING COPPER CABLING? BEWARE OF THIEVES

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By James Carlini

Copper cabling is still used in both electrical and telecommunications applications.  Both the power company as well as the telephone companies, still use a lot of it for distributing power as well as distributing communication signals for voice, data, and video.  Because of its value, many are thinking it is an Continue reading

PHONE CALL ANALYTICS? JIHAD, BENGHAZI, TEA PARTY – WE CAN FIND THEM ALL

banner james carlini - Carlini's CornerBy James Carlini

Who said Jihad? Who is talking about the Tea Party? Who said Benghazi or NSA? We can search ALL phone conversations down to the specific word and bring up ALL calls that have those keywords (or whatever we type in). We HAVE technology to do that. In fact, we can Continue reading

SYSTEMS DESIGN: STILL TRYING TO GET IT RIGHT

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By James Carlini

Systems design has come a long way.  Or has it?

Taking various organizational procedures and applications and automating them has been going on for over four decades.  Next-generation systems have been selected and implemented more than once or twice in those four decades.  Millions, if not billions, have been spent on computers, data centers, developing and training personnel, and software applications.

Initial attempts were focused on getting a software program in place and getting people to adapt to the automated system.  A lot has happened since original systems were developed, yet basic design concepts and comprehensive testing to insure quality still seem to be Continue reading

MEDIA BIAS: CALLING OUT THE “EXPERTS”

banner james carlini - Carlini's Corner

By James Carlini

Are you as tired as I am in listening to someone who is supposed to be giving you the news and instead is spinning the story to adhere to some personal political agenda they have?  Evidently, the only way to stop this obtuse reporting is to call it out every time it happens and question those who are either totally clueless or have some other agenda they are trying to foist on us.

logo fbi 03IS THE FBI ANY GOOD ANYMORE? Continue reading

FLASH MOBS, FLASH ARRESTS: SMARTPHONE JUSTICE

banner james carlini - Carlini's Corner

By James Carlini

Last weekend, Chicago’s Magnificent Mile experienced teen-age flash mobs (organized looting) creating disturbances and mayhem among people there who were trying to enjoy the downtown shopping district.

This has been going on for several years, but the Chicago media has filtered it out of their stories until Continue reading

CURBING DISCOURSE IS NOT AMERICAN

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By James Carlini

Patrick Henry Stipple engraving by Leney, after Thomas Sully Published by J. Webster, 1817, Copyprint Prints and Photographs Division (LC-USZ62-4907) Library of Congress (134) “I may not agree with what you say, but will defend to the death your right to say it.”  Patrick Henry said this just before he said his more famous line, “Give me liberty or give me death.”

It is sometimes misattributed to Voltaire, but the reason I bring it up is because we are experiencing too many curbs to discourse in both the new media of blogs as well as our traditional TV and print media.

The average American wants to hear Continue reading

JW Najarian and Bob Bare on How We Interview

pic bob bare and jw najarianBob Bare of BestSelling Experts Interviews JW Najarian All About Interviewing

Bob Bare of Bestselling Experts interviews authors, speakers, thought leaders, entrepreneurs and other professionals for his site BestSelling Experts.

Bob and I decided it might be interesting to have two interviewers interview each other on interviewing… Sounds crazy, but it turned out to be real interesting and very fun. Continue reading

Devon Blaine SoCal Publicist of the Year on Professional PR and Crisis Intervention

devon blaineDevon Blaine, founder and owner of The Blaine Group in Beverly Hills

Talks to OPM about her award for publicist of the year, The business of professional public relations, business, promotional and marketing strategy and the Blaine Groups specialty in crisis planning, control, intervention and management.

Devon Blaine Audio Interview on her life, career, PR, promotion, winning publicist of the year and crisis management ►Right Click and “Save Link As” to Download File◄

NOTE: There was one question, on the recording that was asked,but somehow did not get recorded. The question was about women having to work harder to build a business. Devon answered that she did not believe that to be true….. Listen to the audio to hear her full answer.

One of the things I like about what I do is meeting and working with public relations professionals. I have been blessed to work with some big names and many smaller companies.

The other side of that coin is that I have also worked with many companies that call themselves professionals, but only seem to be playing at it. Public relations, I have found, can rarely be faked. They say even a blind squirrel can occasionally find a nut or two, but I have rarely seen a bad PR firm pull off a successful event or project.

What I have seen is that promotion is a tricky game and that you can never be sure that any effort will deliver a result, but you can be assured that no action or a half hearted stab at it will result in failure .

So when I get to work with firms like The Blaine Group, it just makes my day and my life easier. They are professionals that do what they say and say what they do and they work at under-promising and over-delivering, not the other way around.

I believe I have been blessed to know and work with people like Devon and her amazing staff and believe that if you are serious about your product, project, service or business, that you should seriously consider The Blaine Group or a firm that can and will deliver. – JW

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devon blaineDevon Blaine

A professional communicator, Devon Blaine is the founder, president, and CEO of The Blaine Group, Inc., a total communications agency established in 1975, which was recently named the 24th largest public relations firm in Los Angeles.

She has represented many diverse business, manufacturing, financial and healthcare clients  and several bestselling authors with their publicity needs, both promotional and as a crises intervention and management specialist.

Devon Blaine is experienced in all facets of the communications industry. She has written newspaper and magazine columns, scripted radio and television commercials, served as a production supervisor, strategized political issues and campaigns, developed and implemented investor relations plans, and created communications campaigns for a diverse range of clients.

Besides helping other businesses maximize their success, Blaine has long been active in numerous organizations that aid entrepreneurs, thus earning her reputation as “the entrepreneur’s entrepreneur.”

She is three times a past president of the Los Angeles Venture Association (LAVA), a dynamic and diverse group composed of entrepreneurs, venture capitalists and other money providers, and service providers which exists for the sole purpose of creating win‑win‑win situations amongst its members.

Devon is past president of the California chapter of National Small Business United, a grassroots leadership organization for free enterprise with the mission of improving the climate for  small businesses in the United States.  An elected delegate to the White House Conference on Small Business, she was active in the California delegation since 1978 and served on the Board of Directors of the 1980, 1982, and 1984 California State Conferences on Small Business.  Blaine was appointed as a delegate to the 1986 White House Conference on Small Business by then U.S. Senator Pete Wilson, and elected by her peers to co‑chair the California delegation.

Additionally, she is a past president and a founding board member of the Los Angeles Chapter of the National Association of Women Business Owners and was honored as their Woman Entrepreneur of the Year in 1987.  She is also an active member of the Los Angeles Angeles Mid-Market Professionals, TEAM, PRO, Bruin Professionals, Association of Venture Founders, the Chief Executive Officers’ Clubs, and the Public Relations Society of America.

In 2012 Devon Blaine was named Book Publicist of the Year by Book Publicists of Southern California specifically for the international campaign The Blaine Group waged on behalf of Abbey Road To Ziggy Stardust by Ken Scott and Bobby Owsinski, Alfred Music Publishing.

In nine months, Ken Scott has had more than 150 exposures:  interviews, reviews, book signings, speaking engagements, etc., including coverage in the Wall Street Journal, the New York Post, WGN, ABC, NBC, events at the GRAMMY Museum, The Beatle Fest and more… in short, a wildly intensive and effective campaign.

The Publicist of the Year Award also recognized  the body of work her agency The Blaine Group has implemented through the years including representing four best sellers:  Nice Girls  Do:  And You Can, Too, by Dr. Irene Kassorla; On A Clear Day You Can See General Motors, by J. Patrick Wright; Meg, by Steve Alten; and Natural Cures “They” Don’t Want You To Know About, by Kevin Trudeau.

The Blaine Group

Formerly an actress and model, Devon Blaine established The Blaine Group, a Beverly Hills‑based full‑service communications agency specializing in public relations, book public relations, financial public relations, investor relations, crisis management, the development of collateral material, marketing, and advertising in 1975.  Since that time, the agency has expanded dramatically, creating successful communications campaigns for clients in diverse fields.

As a total communications agency, Blaine Group has implemented consumer, trade, and financial public relations; investor relations; and advertising efforts and have provided marketing strategy, based on conducting market research, for a diverse range of companies and organizations. They have also created and managed special events and fundraisers and have directed community relations projects.

In addition, The Blaine Group provides a variety of special communications services to its clients. These include managing crisis situations; conceiving and coordinating seminars and press conferences; event and party planning; developing master plans and collateral materials; proposal, article, letter, and speech writing; conducting surveys; and publishing newsletters and brochures. They both create and implement.

Today their client base encompasses a wide range of businesses and industries with particular emphasis on business-to-business communications, publicly-held companies, technology-based businesses, the medical and healthcare fields, environmental-related firms, consumer products, publishing, fashion and beauty, continuing education, non-profit organizations and trade associations, and the world of show business.

The Blaine Group, Inc.

A Total Communications Agency
8665 Wilshire Blvd., Suite #301, Beverly Hills, CA 90211
O 310/360-1499 · F 310/360-1498
E-mail:  devon@blainegroupinc.com

Top 10 Ways to Use Pinterest for Business

by Bill Crosby on April 5, 2012

For those of you who do not know, Pinterest is the newest and fastest growing social media website today, and how to use Pinterest for Business should be on your mind. Pinterest  has been able to reach 10 million unique monthly visitors – faster than other social networking sites including Facebook, Twitter, and Google Plus. From November 2011 to January 2012, Pinterest’s unique site visitors went  from 4.8 million visitors to 11 million.

Many business people may look at this as a small site, but the truth is, it is not. New members and users are growing at a fast pace since it started. So, by the looks of it, entrepreneurs and markers cannot underestimate the power of Pinterest for Business.

According to Pinterest’s database, 80 percent of its users are female – which means it is now a powerful tool to attract female customers on the Internet. Below is a list of the top 10 ways to use Pinterest for business…… Read the whole Article: Top 10 Ways to Use Pinterest for Business.

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Bill Crosby is an Internet Marketer and Social Media Evangelist who keeps up with the most current social media trends and is in the trenches marketing his products successfully.

His Twitter course started me on my social media journey and his products are always very valuable and well produced. – JW

Pinterest vs. Google+ Here it Starts! What About Facebook?

Google+ and Pinterest are Growing at Incredible Rates is Facebook a Thing of the Past? Old Hat?

Is Facebook’s 15 minutes of fame over?

I am starting to see stories like the one below that talk about which one is better for the marketer. Pinterest or Google+ and I ask… so where is Facebook in this debate? Is Facebook done and are we moving on?

I am sure that many will say that Facebook is not out… What are you talking about JW? No Facebook is not out, but for a few years we have been talking about not putting all our eggs in one basket as marketers, because we do not know where the pendulum will swing and who will land on top, for what reason or why.

Everyone uses the “Remember MySpace?” question when speaking about where the social technologies are going. No one knows, and I believe it is stories like this one, that kinda start the catalyst of small shifts that start moves to other platforms, even to platforms we cannot even perceive right not.

Waves form, tipping points are hit and we as networkers and marketers are always looking for a better way. A leg up on the competition and we want to be the early adopter, as the early bird seems to get the most worms.

Instagram sells for 1Billion to Facebook! Who’d a seen that coming. Now that Instagram is available on the Android will this app take off as the next big place you have to be? Will other companies do Instagram better? Can Pinterest add pages and allow for picture manipulation?

Speaking of Pinterest… What about Meaki?

What do you think is the next big wave… Is all this short lived fad or long term paradigm shifts in how people and business will communicate?

By the way… Business pages for Google +… Is anyone using them successfully? I have not seen them pointed to, talked about or used in any manner that seems to matter and Facebook took their configurable pages and will not allow you to default to them anymore so what is the use of them?

Am I the only one that seems to be in a constant state of confusion?

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Pinterest vs. Google+: Which New Social Network Is Worth Marketers’ Time?.

google plus vs pinterestintroductory3

We’ve all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing — even if the platforms aren’t always as brand-friendly as they could be. And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they’ve had to adapt and continue offering ways for brands to market and make money using social media.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32115/Pinterest-vs-Google-Which-New-Social-Network-Is-Worth-Marketers-Time.aspx#ixzz1rqrmL0dV

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