Tag Archives: platform for commerce

BIG DATA & THE NEW EDGE TECHNOLOGY (Smartphones and Tablets)

Posted on April 7, 2015 by James Carlini | Leave a comment

A pragmatic, visionary perspective —–

Big Data Analytics is being discussed today as a new, multi-purpose solution to many 21st century business challenges. It is touted as a tool for creating and sustaining competitive advantage but like all tools, you need to know how to use it effectively in order to get maximum results with it.

In a traditional environment, you might have someone going to a convention center or stadium for an event within a municipality. Once that event is over, the potential customer for other establishments in that area becomes a “lost customer” because they “go down the road” to some other bar or restaurant instead of sticking around and visiting other local businesses.

If we can employ several special apps to send complimentary passes or other enticements to the edge technology, we can effectively “capture the lost customer” and keep them within the one enterprise zone to spend their money there.

Just like on a resort, once you are there, the resort owners want you to stay on the property and spend all your money with them and not go “down the road.” The same idea applies here only it is a “virtual resort” created by electronics.

CREATING A VIRTUAL RESORT EFFECT

The use of new analytics is critical in many business operations and more organizations are starting to look at what type of platforms they need to implement in order to take full advantage of this as the Internet of Things (IoT) evolves.

In today’s world economy, regional sustainability relies on several key factors:
• Jobs (and the re-circulation of salaries)
• Education (a well-trained workforce)
• The political/ commercial atmosphere (government and business working together to insure a solid economic environment)
• Natural/ Man-made resources
All of which, rely and are built upon infrastructure: the Platform for Commerce.

What needs to be understood in this complex economic engine is the impact of Intelligent Infrastructure. It provides the platform for Big Data Analytics as well as the utilization of new edge technology (Smartphones & Tablets) in collecting demographic information, actively cross-marketing products and services to a local universe of Smartphone users, and the notifications of special promotions. (ePromotions)

There is a whole new framework to understand as well as implement when it comes to supporting Smartphones and their apps that provide new services to the end-user as well as new marketing services to those businesses that want to “capture the lost customer” in multi-venue environments.

A multi-venue environment might be an Intelligent Retail/ Entertainment/ Convention (IREC) center complex where the Smartphone user might be attending one event or venue, but can be drawn to another venue to spend more money and time by being sent eCoupons, eDiscounts, and other electronic offers which entice them to visit another venue within the umbrella of the “electronic resort”.

By tying the edge technology together with Big Data Analytics, a very sophisticated marketing approach can be implemented and used to fortify regional economic development and create economic zones that benefit the businesses as well as the municipalities.

The location becomes more valuable because the extra business that it generates through this “virtual resort effect” creates more revenues which is important to the local businesses as well as the municipality (which receives added sales tax revenues) also benefits.

CARLINI-ISM : “Creating a virtual resort that captures the Lost Customers and their spending power creates a more valuable enterprise zone for multiple merchants, business venues, and municipal governments.”

Carlini will present some of these proven concepts from his book regarding Big Data, cross-marketing apps, and the impact of creating a virtual “Electronic Resort” effect within a regional economic area at an upcoming monthly event, the Technology Leaders Association of Illinois in April.

Location location location james Carlini

His visionary and comprehensive book, LOCATION LOCATION CONNECTIVITY is available at AMAZON:

http://www.amazon.com/LOCATION-CONNECTIVITY-JAMES-CARLINI/dp/0990646041/ref=sr_1_1?s=books&ie=UTF8&qid=1427540979&sr=1-1&keywords=location+location+connectivity

and BARNES & NOBLE online:
http://www.barnesandnoble.com/w/location-location-connectivity-james-carlini/1120585793?ean=9780990646044

He will be speaking at several upcoming conferences across the country later this year including the Windy City Summit (a major conference on Treasury and Cash Management) at Chicago’s Navy Pier on May 20th-22nd.

Follow daily Carlini-isms at www.TWITTER.com/JAMESCARLINI

STRATEGIC INTELLIGENT INFRASTRUCTURE EXPOSED

Posted on March 31, 2015 by James Carlini | Leave a comment

By James Carlini

A pragmatic, visionary perspective —–

Infrastructure is critical to a nation’s success in the global marketplace today. As the Platform for Commerce, it needs to be resilient and reliable because all businesses are built upon it.

WHAT IS HAPPENING IN ASIA?

Right now, countries in Asia are forming a new consortium called the AIIB. AIIB stands for Asian Infrastructure Investment Bank and it is headed up by China, but it is also being funded by several European countries including Great Britain, Germany, France and Italy. So far, the United States has taken a pass on it and we can debate if that is a good strategic move or not.

There are many Asian member countries already signed up as members. According to Wikipedia: China, India, Thailand, Malaysia, Singapore, the Philippines, Pakistan, Bangladesh, Brunei, Cambodia, Kazakhstan, Kuwait, Laos, Myanmar, Mongolia, Nepal, Oman, Qatar, Sri Lanka, Uzbekistan, and Vietnam. This does not include the list of European countries like Luxembourg, Spain, and others along with the “Big 4” of Europe: Great Britain, Germany, France, and Italy. Other interesting members include Saudi Arabia, Jordan, Kuwait, Oman, and Qatar.

The United States is reluctant to join because they are afraid the banking regulations will not be as high a standard as other established institutions like the IMF (International Monetary Fund) but you have to think, if all these other countries are joining in, we should at least get in the mix just to monitor what is going on.

You would think this is a good thing and we should be in on this. We aren’t. We need to understand the ramifications of this type of consortium and where it is really headed. We need to understand what priorities other countries have for their new infrastructure projects and look internally into ours to see if we are ahead of others, about the same, or lagging behind in launching and finishing critical infrastructure projects.

This is where you can leapfrog other countries when you build out infrastructure that they currently do not have. South Korea is a good example. They were considered a third world country 30-35 years ago. Today, they are very competitive and part of the reason is that their infrastructure is first-class.

SO WHAT DOES THIS MEAN?

A friend of mine who has been a long-time executive in several multi-national companies looked at it from a different angle and made this observation:

The AIIB is part of a 25 year strategy by China that culminates in the Yuan replacing the dollar as the primary global currency. The Chinese are brilliant.

This formation of AIIB is a prelude to the IMF and Global Bank becoming second rate capital sources for developing countries.

By 2020, the US greenback will join the same level of stature as the Euro and English Pound.

If he is correct, we should NOT be taking a wait-and-see attitude. We should be taking action. If the AIIB replaces the IMF as the primary global lender in years to come, that changes the total global landscape as to who has the key financial power. The dollar isn’t the “go-to currency” when it comes to international projects and related trade.

We also need to invest in our infrastructure and not lay back and say,”ours is already built”. Many new technologies and approaches are critical in every layer of the Platform for Commerce. We cannot utilize antiquated structures and concepts if we are to compete in global markets.

This is a critical area to keep aware of. Those who watch “Dancing with the Stars” should be more aware of this new endeavor and be more concerned with the marriage of all these countries in a new financial fund than concerned about the next marriage of a Kardashian.

CARLINI-ISM : “In our infrastructure, we cannot depend on 19th and 20th century solutions to solve 21st century global challenges.”

Location location location james Carlini

His visionary book, LOCATION LOCATION CONNECTIVITY is available at AMAZON:

http://www.amazon.com/LOCATION-CONNECTIVITY-JAMES-CARLINI/dp/0990646041/ref=sr_1_1?s=books&ie=UTF8&qid=1427540979&sr=1-1&keywords=location+location+connectivity

and BARNES & NOBLE online:
http://www.barnesandnoble.com/w/location-location-connectivity-james-carlini/1120585793?ean=9780990646044

Follow daily Carlini-isms at www.TWITTER.com/JAMESCARLINI

SAN FRANCISCO: LIABLE FOR INFRASTRUCTURE NEGLIGENCE?

Posted on July 7, 2014 by James Carlini | 3 comments

By James Carlini

This article is an excerpt from James Carlini’s upcoming book, Location Location Connectivity:

Smartphones are becoming a ubiquitous tool to solve everyday problems from where to buy gas to where to look for a parking space in urban areas. You would think that applications (apps) like this would be a positive impact on society. You would think local governments, which on a whole, are not that efficient or effective, would welcome something to alleviate real economic development and infrastructure shortcomings, like parking.

As Smartphone technology becomes more dominant in various parts of our lives, some municipal governments, which cannot accept or understand change want to fight innovation in order to keep traditional bottlenecks and problems alive and well. Why?

In San Francisco, they are currently embattled with a parking app that provides insight to where there are available parking spaces for those coming into the city. This application cuts into the wasted energy costs of automobiles, not to mention the real problem of Continue reading →

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Posted in Commercial, Government, Innovative Products

Tagged James Carlini, municipalities, parking, platform for commerce, san francisco, Smart Cities, Smartphones, WiFi