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Simon Mainwaring Building Your Branding and Social Technology Blueprint

Posted on January 25, 2012 by | Leave a comment

Simon Mainwaring Fortune 100 Branding and Social Technology Expert

Bestselling author, top branding and social technology expert Simon Mainwaring talks to us about branding, copy, top of mind awareness and much more.

I will tell you that if you do not know Simon Mainwaring, then you are at a huge disadvantage.

Whether you are a fortune 100 or  a small to medium sized company, that is working hard to figure out how the web and social technologies can and should work for you, There are things you can do or change that will make a significant difference in how effective your marketing is on the web.

Too many of us are overwhelmed by social media, marketing and networking and how we should use them to increase business and profitability.

Many experts talk about having a plan, but Simon has been there and has done it for company after company with award winning results. Simon is now working to get out the word to the many of how they too, can learn how to make the web and social media work for you.

Simon works with business, not just to help them set up their marketing blueprint. He sits down with them and has them role up their sleeves and sharpen their pencils and come up with a “Useable Now” Blueprint plan of how your business can utilize and capitalize using social technologies.

Simon is working hard to make this available to everyone, especially non-profits and when I saw what he was doing I immediately called him to have him tell us directly what he was doing. Simon, who already has a voice on many national platforms, took his time with us and not only shared what he was doing, but answered many of my questions about branding, copy and marketing.

Simon has decided to have his first branding workshop. I believe this is a class you or any business NEEDS to attend to figure out how to use technology, how to build community and sales. Later I found out who will already be there.

Besides the three incredible teachers Simon is bringing in I have found out that many of the students in the room are major powerhouses themselves. I can not tell you who, but you will be very impressed. It is worth going just to network with this group.

Guest Teachers and world class experts Carol Cone of Edleman PR, the worlds largest PR Firm and Robert Tercek former president of Digital Media, Sony Entertainment and Creative Director of MTV. Simon is also allowing each attendee to bring for FREE someone from a non-profit, foundation or cause marketing partner you support.

Thank you Simon for what you do for business, non-profits and for sharing your time and expertise with us. – JW

Simone Mainwaring

Simon Mainwaring is an award-winning branding consultant, bestselling author, influential blogger and international speaker.

Founder of We First, a social branding firm committed to helping brands build communities, profit and positive impact.

Member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

Simon’s first book, We First: How brands and consumers use social media to build a better world (June 2011, Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. He was also included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’

Simon has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio. He is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, National Speakers Association, brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia and the Bill and Melinda Gates Foundation, and was voted a Top 5 Marketing Speaker for 2012 by speaking.com

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy as well as consulting on dozens of Fortune 500 brands for leading advertising, production, digital and social media companies. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles. His blog is simonmainwaring.com, he tweets @simonmainwaring, and the We First website is www.wefirstbranding.com

Simon’s Book – We First

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Today’s marketplace is ruthless – the economy is tough and social technology is changing faster than ever – but it’s also an unprecedented opportunity to MASSIVELY SCALE YOUR BRAND, PROFIT and POSITIVE IMPACT ahead of your competitors.

The We First Social Branding Seminar makes this possible – whether you’re a Fortune 500 brand, social enterprise, non-profit or start-up – by ensuring you walk out with a practical and actionable SOCIAL BRANDING BLUEPRINT, specific to your business, that’s built on the best practices, case studies and bottom lines benefits of the world’s smartest marketers.

Simon’s first branding and marketing blueprint workshop and seminar

Your Social Branding Blueprint includes:

  • Cutting edge research/data on today’s customer, their online behavior, and how to engage them.
  • A defined brand story, message and purpose to ensure every marketing dollar you spend has maximum impact.
  • The Top 8 Social Media Strategies to architect a sustainable customer community.
  • The Top 5 Engagement Tactics for Facebook, Twitter, Google+, LinkedIn and YouTube.
  • Critical creative campaigns to integrate your community across social media platforms.
  • The Top Tools, Techniques and Formulas to measure Return on Investment based on Fortune 500 case
  • The Top 10 Business Strategies to maintain and grow your brand community over the long term.
  • Vital Organizational Structures/Roles to integrate social media marketing within your company.
  • The Key Social Business Technologies that will redefine your industry, business and marketing.
  • A Customizable Pitch Deck that sells your social media plan to leadership, employees or investors.

This SOCIAL BRANDING BLUEPRINT will be built on the expertise of our world class speakers including:

  • Lessons I learned from almost over 20 years of working at the world’s top creative ad agencies in Asia, Europe and the U.S. on Fortune 500 brands like Nike, Motorola and Toyota.
  • Research into the latest in mobile, gaming and social technology that went into my New York Times bestseller and Amazon Top Ten Business Book for 2011, We First: How brands and consumer use social media to build a better world.
  • Insights into the future of branding and social media based on my contributions to Mashable, Huffington Post, Fast Company, GOOD magazine and Forbes.

To get more Information  or to Register for this Event… CLICK HERE

CONTACT Simon or We First:

WeFirst
Simon’s Blog
Simon on Twitter

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Posted in Audio Podcast, Education, Health and Wellness, Interview, iTunes, Lifestyle

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Claudia Suzanne Professional Ghost Writer on Learning How to Find one or Be One

Posted on January 24, 2012 by | 4 comments

Claudia Suzanne GhostwritingClaudia Suzanne has Written Several Books and Has Written Over 85 Titles as a Ghost Writer.

Ghostwriting expert Claudia Suzanne is one of the leading book industry authorities with close to ten dozen “invisible” credits in myriad nonfiction topics, fiction genres, and academic fields.

Ms. Suzanne is the only ghost to ever deconstruct exactly how ghostwriters do what they do. Her latest title, Secrets of a Ghostwriter, is the “seminal text” on the subject–in fact, the only known ghostwriting textbook in existence.

I get the pleasure of interviewing many authors and many have asked me about ghost writing so I was so excited to get Claudia Suzanne, A very prolific ghost writer and the author of “This Business of Books, 4th Edition”,  which is considered a “standard of the industry” by college professors and librarians across the English and Chinese-speaking world.

Claudia explains to us how to find a ghost writer or how to become one. She tells us about what it takes and how to go about it.

She also teaches writers how the secrets of ghostwriting can help the writer do a better job. – JW

Claudia Suzanne

Ms. Suzanne is a recurring guest lecturer at California State University, Fullerton (CSUF), where she was also a consultant and Advisory Committee member on the 2005-2006 and 2006-2007 editions of the award-winning historical journal The Welebaethan, respectively.

In recognition of her literary achievements and amassed knowledge from ghosting/editing so many successful books, Claudia was awarded a Bachelors degree (2004) and a Masters degree (2006) from Suffield University.

Claudia helped found Professional Writers of Orange County (PWOC) and served two terms as president of Independent Writers of Southern California (IWOSC), OC Chapter. She currently sits on the board of directors of PEN USA, OC Chapter and the advisory boards of CSUF Extension Education, Mothers Against Sexual Abuse (MASA), and BASTIS Foundation. She is a member of Independent Book Publishers Association (IBPA, formerly Publishers Marketing Association) and Small Press, Artists and Writers Network (SPAWN).

This Business of Books - Claudia SuzanneClaudia’s Book “This Business of Books”.

The most complete single-volume book-industry reference is now available in an updated 4th edition.

This Business of Books is an indispensable tool for aspiring authors, teachers and industry professionals. Frank, reality-based and reader-friendly, it explains what every author needs to know about:

  • Concept, Writing, Editing, Submissions, Publishing, Distribution, Marketing, Promotion & Sales
  • Editorial-service providers
  • Publishing contracts
  • The 5-step process for creating a book
  • When a plot isn’t a plot
  • Pros & cons of subsidy & self-publishing
  • Editing do’s & don’ts

… and much more. It’s a wealth of knowledge at your fingertips!

“This book should be in every creative writing class in the country!” (Laurie Thomas, Creative Writing Instructor, Saddleback College)

Used in colleges throughout the USA

Selected for translation by China Renmin University Press

Also includes: a glossary of industry “buzz” words and terminology, valuable links and resources and a complete index.

Ghostwriter Certification Training

Become a Certified Ghostwriter

Ghostwriting is recession proof and lucrative if you have the specific skills, theory, and freelancer politics of how to do the job, how to get the job, and how to get referrals from the job under your hands.

Ghostwriter Certification Training is a full semester of  intense, extremely hands-on work and serious fun. It  will affect the way you read and write for the rest of your life.

It’s the only course of its kind, based on the only textbook ever written on the subject.

The class breaks down every step of the ghostwriting process into easily digested pieces.

You learn exactly what to do with any concept, manuscript, and client you encounter. It will give you the confidence to charge the fees you deserve, the skill to fulfill your contracts, and the insight to become a master in the field.

“The best, most affordable and most efficient training around is provided by ghostwriter, gifted teacher, and author in her own right Claudia Suzanne.” – Jane Genova, journalist, attorney, blogger

You will need:

  • Microsoft Word 98 or later; 2003 or later preferred
  • A phone line, preferably hands free, that will stay connected for 3-hour sessions
  • 6 to 8 hours or more per week for homework; this is an intense course of study, meant to prepare you to increase your income immediately upon completion
  • Required Textbooks (see below)

Includes MS Word for Writers demonstration session
Returning students: always 1/2 off tuition and books.

CONTACT Claudia Suzanne:

ClaudiaSuzanne.com
WAMBTAC

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Posted in Audio Podcast, Education, Health and Wellness, Interview, iTunes, Lifestyle

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Donna Gates The Baby Boomer Diet and How to Grow Younger

Posted on December 7, 2011 by | Leave a comment

Donna GatesDonna Gates Takes the Body Ecology Principles to a New Level to Help the Baby Boomers Grow Younger

Recently I got an unbelievable chance to interview well known nutrition expert and the worlds top digestive health specialist, Donna Gates.

Donna is the author of The Body Ecology Book that was published in 1996 and started what I will call a revolutionary new approach to nutrition.

Actually many may laugh as the secrets of the body and nutrition were not new at all, but had been around thousands of years. We had just lost touch with real food as more and more processed foods became available.

I am no expert, but I could have spent hours talking with Donna as you will hear from this interview, she has so much great, new and interesting information to share. Donna thank you for your time and for giving so graciously. – JW

Donna Gates

Donna Gates, a nutritional consultant, author and lecturer has helped thousands of people overcome candidiasis and other immune system disorders.

Her book, The Body Ecology Diet, was written after years of research to find a cure for her own candida-related health problems.

Frustrated with conventional medicine, she embarked on a long course of study into many different healing concepts, including ancient Chinese medicine, macrobiotics, natural hygiene, raw foods and mega-supplement therapy. Incorporating the most beneficial components of each concept into her own system of health and healing, her success inspired her to share it with others.

donna gates baby boomer dietThe Baby Boomer Diet

Amazon.com

As baby boomers, we’re a generation that has transformed society. How will we redefine aging? This book provides a blueprint for restoring a vital friendship with our bodies and, in turn, renewing our bond with the earth. It shows us how we can live fuller, healthier, more meaningful lives.

A fascinating blend of cutting-edge medical information, practical health advice, and spiritual wisdom, The Baby Boomer Diet is relevant for people of any age. Written by Donna Gates—theoriginator of Body Ecology,a world-renowned system of healing—this long-awaited book suggests that we don’t simply have to age gracefully, we can age with panache.
What’s Inside This Groundbreaking Book:
  • Anti-aging remedies that will make you feel and look younger
  • The missing piece to all traditional diet programs
  • Insight into why we age and how we can prevent it
  • Little-known wellness secrets that address the stresses and pressures of our modern world
  • Ways to apply Body Ecology’s seven universal principles to the health challenges associated with aging
  • Superfood recommendations for increased energy, vitality, and disease prevention
Donna Gates packs every page of The Baby Boomer Diet with health principles and nutrition advice that help rejuvenate your life and allow you to actually grow younger based on the latest breakthrough natural-health technologies. This inspiring book empowers your healing, improves your life experience, and gives you tools to live over 100—all while having ‘the best day ever’ every single day!
– David Wolfe, creator of The LongevityNOW Program; author of Superfoods: The Food and Medicine of the Future, Eating for Beauty, and Amazing Grace

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Donna Gates has always been on the cutting edge of nutrition and wellness. She is a vibrant example of the profound anti-aging potential of nutrient-dense living foods. I urge anyone who is interested in living a long and vibrant life to follow the principles contained in The Baby Boomer Diet.
– Jordan Rubin, founder of Garden of Life; New York Times best-selling author of The Maker’s Diet

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I love this book! Our national health has become an emergency, and Donna Gates provides the solution. As Boomers, we’ve pioneered it all, and now we’re leading the way in new approaches to aging. Scientifically and clinically based, this book provides a user-friendly, comprehensive handbook for our care and feeding into healthy longevity. Read it and stay young.
– Hyla Cass, M.D., author of 8 Weeks to Vibrant Health

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Awesome book! Donna Gates is as incredibly wonderful as she is excessively humble. If you are a Baby Boomer who is tired of hearing the ‘same old, same old’ and wants vitality of your spirit as well as your body, this book is for you! Donna will teach you to die very ‘young’—but very late in life. . . and feeling glad that you made the journey!
– Jacob Teitelbaum, M.D., medical director of the Fibromyalgia and Fatigue Centers nationally; best-selling author of From Fatigued to Fantastic!, Pain Free 1-2-3: A Proven Program for Eliminating Chronic Pain Now, and Beat Sugar Addiction NOW!

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Read this book! Donna Gates reveals a new design for living that may change your life. Every page is food for thought, from the repercussions of the products we ingest to their effect on our health, longevity, and physiques. This is a comprehensive, step-by-step, safe, and natural path for wellness and staying young. It deserves your utter attention!
– Richard Stamile, M.D., Orthopedic Surgery and Geriatric Medicine specialist; and Terri Stamile, RN

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A few years ago I attended a week long workshop with Donna Gates. It was an eye opening experience as she shared simple but powerful principles for attaining and maintaining a super healthy body. Everyone enjoyed her way of cooking and were delighted to take her recipes and probiotic nutrition home with them. I have been a follower ever since and at 85 am enjoying vibrant health.
– Louise L. Hay, the New York Times best-selling author of You Can Heal Your Life

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Body Ecology emphasizes the importance of what we put into our bodies and teaches a way of eating that makes me feel like I am in control of my health and in tune with my body’s intuitive needs. Cultured vegetables and coconut kefir have become essentials, not only in my home, but whenever I travel.
– Jessica Biel, Actress

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Body Ecology, Inc

Los Angeles, CA-headquartered Body Ecology, Inc. may be the only company launched due to the demand created by a book!

When the first edition of The Body Ecology Diet:  Recovering Your Health and Rebuilding Your Immunity was published in 1996 by author Donna Gates, many of the supplements she recommended were not readily available as it was the first probiotic diet… easily 15 years ahead of its time.

As a result, she soon found herself in the product business, sourcing organic coconut oil and stevia, the sweetener, from around the world.  In fact, she’s credited for revolutionizing the market.

Not only did she bring stevia into the country and started a grass roots movement to get FDA approval–now, 15 years later, Coke and Pepsi are going to use it in their soft drinks because of the toxic nature of artificial sweeteners that Donna taught about.  And, while the scientific community totally wrote off coconut oil, Donna knew they were wrong.

Her work spurred new research on coconut oil and now it’s considered the healthiest oil on the market. She was also the first to reintroduce fermented foods to the American diet, way ahead of the probiotic trend, and supported Lifeway/Helios milk kefir to become multi-million dollar companies.

Today, The Body Ecology Diet is in its eleventh edition, sold nearly a quarter of a million copies and the newly revised edition is published by Hay House.

Body Ecology’s premium product line, made of quality ingredients, is sold in specialty health-niche stores throughout the United States and online.  For consumers who do not have such a store in their area, Body Ecology recently launched an e-commerce site, www.bodyecology.com.

These are the highest quality products available for people who have digestive health issues and auto-immune issues, including never before available fermented products that increase absorption and probiotic count.

The Body Ecology line was designed by Donna Gates after years of research to provide a foundational approach to make up for the nutritional deficiencies in modern diet and food supply in order to recover health, rebuild immunity, and grow younger.  Product categories include:

  • Body Ecology Core Program
  • Superfoods
  • Probiotic Beverages
  • Culture Starters
  • Digestive Aids
  • Cleanse Aids
  • Mineral Supplements
  • Natural Sweeteners
  • Healthy Living Books
  • Education Materials
  • Other Products

Body Ecology’s founder Gates, a leading expert in digestive health, has helped hundreds of thousands heal and improve their health.  Dealing with her own health issues and frustrated with conventional medicine, she embarked on a long course of study into many different healing concepts, including ancient Chinese medicine, macrobiotics, raw foods, and mega-supplement therapy.

Her mission is to change the way the world eats.  Over the past 25 years, she has become one of the most beloved and respected authorities in the field of digestive health, diet and nutrition, enjoying a worldwide reputation as an expert in anti-aging, weight loss, autism, auto-immune diseases, candida, and adrenal fatigue.  Gates has also been a key figure in revolutionizing the natural health industry by introducing and popularizing stevia, coconut oil, kefir and probiotic nutrition.

Body Ecology has certified nearly 400 Body Ecology coaches, not just throughout the United States but also in Australia and Europe.

CONTACT Donna Gates and Find her amazing products at:

BabyBoomersDiet.com
BodyEcology.com
Support Group on FaceBook

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Dr Karen Wolfe – The Unsweetened Truth About Sugar

Posted on October 31, 2010 by | Leave a comment

Dr Karen WolfeGlobal recessions notwithstanding, we live in the midst of abundant wealth and technology, and yet, obesity and chronic disease are at epidemic and epic proportions throughout the world.

dr karen wolfeDr. Karen Wolfe is a pioneer in wellness. She has extensive experience in health care, wellness and disease management and presents at local, national and international conferences on subjects such as Mind/Body Medicine, health care reform, managed care, specific disease management strategies and integrated health management.

She is a licensed physician in her homeland Australia. She worked initially as a family physician followed by 8 years of experience in the administration of national health care, wellness and senior programs in her role as the Medical Director of the Australian Government Health Service.

Karen Wolfe is the author of:

  • Medicine From the Inside Out
  • An Enlightened Guide to Menopause
  • Give Stress
  • Successful Aging
  • A Wise Woman’s Approach to Healing and Cancer
  • What Your Doctor Doesn’t Know About Nutritional Medicine

Karen has extensive experience as a physician, speaker, author and health care consultant. She is a national and international speaker on topics such as “Integrating Complementary Medicine Into Managed Care”,” The Mind/Body Connection for Health and Wellness”, “Understanding Managed Care” and many specific health topics.

Visit Dr Karen’s website to find out more about her incredible background and wonderful products – Click HERE

A person’s weight is a reflection of so much more than simply calories in, calories out.  That’s why Karen wrote the book “Create the Body Your Soul Desires” with her dear friend and colleague Dr. Deborah Kern.  And that’s why she absolutely LOVES leading groups like the Sugar Buster Boot Camp she just co-facilitated with Dr. Kern.

If you weren’t able to participate in their recent Sugar Buster Boot Camp and wish you could have – I have great news for you…….

They recorded all 5 teleseminars as they walked people through the process of resetting their insulin response, getting rid of carbohydrate cravings and then creating a healthy, low-glycemic lifestyle.

The recordings are yours to listen to at your convenience – for free!! (click HERE)  

If you want maximum benefit, you’ll want you purchase a RESET Kit and supplements to enhance your success.

You can order those products yourself at ……
www.drkarenwolfe.usana.com

or, for more details, go ahead and email Dr Karen directly at email@drkarenwolfe.com.

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dr debra kernDr. Deborah Kern is the health scientist who dares people to live in harmony with the wisdom of their bodies. 

Dr. Karen Wolf is the Australian physician who brings the mind and spirit back into medicine.

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