Raising Money and Getting Sponsorship for your Project, Book or Speaking Engagement

Roberto CandelariaRobert Candelaria Master Fund Raiser Talks to OPM on Sponsorships and Raising Money

Roberto Candelaria author of “Relationships Raise Money” Talks to us about how he does it and about his new book.


Roberto met me at the Los Angeles Author 101 Conference to talk with me about his new book and about how authors and anyone can find sponsorship to raise money for their publishing and marketing efforts.JW

Roberto Candelaria

Roberto Candelaria, author of the definitive fundraising guide, Cash for Your Cause: How to Raise Five Figures in 30 Days, is President of Calidad Marketing, a boutique consulting firm helping non profit organizations across the globe accomplish their mission.

A long-time non-profit veteran, Roberto has learned the non-profit world from the ground up. After seeing first hand, the impact a well-run organization can have on the community around them, Roberto dedicated his life to teaching non-profit organizations profitability, growth, and long-term sustainability.

Roberto has also worked getting funding for for-profit organizations, projects, authors and more and has written a new book “Relationships Raise Money: A Guide to Corporate Sponsorship”

book relationships raise money roberto candelariaRelationships Raise Money

From Amazon

You’ve waited long enough to learn the secrets to securing corporate sponsorship. Relationships Raise Money: A Guide to Corporate Sponsorshipwill help you:

  • Create effective campaigns
  • Understand what can be sponsored
  • Create sponsorship campaigns that get results
  • Measure the effectiveness of your sponsorships
  • Persuade your sponsors to renew.

In the words of Barry Spilchuk (Founder, You’re My Hero books): “[Relationships Raise Money] … is a step-by-step guidebook to unravel the mystery of how sponsorships work – AND – a manual that will give you the confidence to approach any sponsor with integrity and a Win-Win attitude.”

Other Reviews: 

“I’ve been waiting for someone to write this book for years. Finally, a step by step guide for small businesses and non-profits to acquire corporate sponsorship dollars. Brilliant! On behalf of event planners everywhere, thank you, thank you, thank you!” Shelly Rice, Founder, Chocolate Blues and Busines

“The days of a donor ‘signing the check’ just to get your organization off their back are over. The donor is looking for a win, too! Relationships Raise Money will help every organization who is seeking sponsorship to develop lasting relationships with their donors, resulting in long- term viable organizations.” Leslie Knight, Founder, Knight Performance Management – Author, Powerful Women: They’re Not Men in Drag

“Roberto Candelaria is one of the most genuine, gifted and caring people I have ever had the pleasure of working with, and his extensive knowledge and understanding of both corporate sponsorships, the non-profit world as well as for profit are only exceeded by his generosity and service to others.” Patty Farmer, Winner, Best Business Connector in Dallas (2010) – Author, Make Your Connections Count

“As festival designers, we are always looking to develop new relationships with local and regional sponsors. The guidance within Roberto’s book provides us with the tools to strengthen our existing sponsor programs and to develop new, professional relationships with corporate sponsors.” Kathi Danielson, President, Performance & Event Management, LLC

Twitter ID: @humanreturns
Book Site: Human Returns
Facebook: https://www.facebook.com/HumanReturns

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Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com

2 responses to “Raising Money and Getting Sponsorship for your Project, Book or Speaking Engagement

  1. Ronald, I read your introduction to the book and it sounds interesting, but you can write the most interesting book in the world and unless someone knows about it then it will never get read.

    Most author’s books fail, not because they were bad, but because the authors did not know how to market.

    I have written many articles on promoting your books and I hope you will read them, but let me say that it is the toughest part of the writing process… the promotion.

    I have no idea about you getting a credit card? If you are looking to promote your book I would go to a professional and get ready to spend a little money or learn about social media and get ready to work your ass off.. In either way you have to put a lot of work into it and getting the word out is really about talking to everyone you can get to about your project.

    Also in your case, since your book is based on what you believe is an unraveling of our morality and positive social structures because of technology and modernization, you have to find like minded people that will help you put the word out. You really do need to leverage others to help you.

    Hope any of this helped.

    Good Luck

  2. I have written a book titled “Modernity Craze”. My biggest problems are getting the book reviewed, marketing and getting Credit Card. How do I get all the above problems I mentioned solved?

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