Tag Archives: tips

20 Steps To Being A Pinterest Superstar

20 Steps To Being A Pinterest Superstar

Posted by: Tracey Lott Heitzman on May 24, 2012 15:32. Posted in Multifamily Insiders

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How to be a Pinterest SuperstarSome of you may have already jumped on the Pinterest band wagon and some of you may still be wondering what exactly it can do to help increase traffic to your communities.

The number one reason to use Pinterest is for the referral traffic – that is the percentage of Pinterest visitors who click on links to go to other sites, is far higher on Pinterest than other social media sites, according to Mashable.com.

As of March 2012 Pinterest was ranked as the #3 social media site, with 104 million visitors.  Here’s the ranking:

  1. Facebook: 7 billion
  2. Twitter: 182 million
  3. Pinterest: 104 million
  4. LinkedIn: 86 million
  5. Tagged: 72 million
  6. Google+: 61 million

If you haven’t already signed your community up for Pinterest, you will need an invite from a fellow member.  In signing up our communities, I invited them from my personal account and learned that it was easier to register them using our Twitter accounts.  When using Facebook to sign up, it kept wanting to use the administrator’s information— not the community’s page.

Here are 20 Steps to Help You Become a Pinterest Superstar:


This is a great article by Tracey Lott Heitzman from our wonderful friends at Multifamily Insiders

I have read the twenty ways to become a Pinterest Superstar and if you want to know what is pinterest, how do I / you use Pinterest and much more, this is a great place to start finding out how powerful pinterest is and is becoming. – JW

13 Things You Never Knew You Could Do On LinkedIn

13 Things You Never Knew You Could Do On LinkedIn

From a Business Insider Article by Steve Kovach| Apr. 24, 2012, 2:48 PM

A lot of LinkedIn’s ~150 million users don’t know how to unlock its true potential.

The company’s co-founder, Reid Hoffman, said as much in a recent profile by WIRED:

“They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws.”

You know if the company’s co-founder says users aren’t using LinkedIn’s power, it must be true.

To help you out, we put together our favorite tips and tricks for LinkedIn.

Not the powerhouse article I would have liked, but if you are struggling or not using LinkedIn or other social media platforms to their full advantage, this might be a good place to start.
Live, Learn, Prosper
JW Najarian

Mark Lyden – Veterans: Do This Get Hired

Do This! Get Hired! is Practical Help for Unemployed Veterans

You can NOT expect to get a job in THIS difficult job market by doing the same old things and following the same old advice.  IT WILL NOT WORK!  It is time to get advice that has been PROVEN to work especially in this difficult job market.  Even when nothing else works, this advice WILL!

When you talk to Mark and find out his story, you really get a sense that you are getting to know a real giver.

He and his wife are volunteers for many causes and Mark is doing great with his business and other projects, but when he heard about the unemployment rate of young veterans he was alarmed and wanted to do something. He had written a book to show people how to deal with recruiters and employers and he decided that he would fix it to focus on vets.

The book is full of great information which is broken down very simply. Listen to this interview, Mark gives many of his best tips right here, but buy the book as it helps support HonorVets.org and it really is a great resource.

Also if you know of any students or other professionals that may need some help; please pass this along because Mark’s books for college students and professionals are just as powerful and full of tried and true strategies that get results. – JW

book veterans do this get hiredVeterans: DO THIS GET HIRED

Filled with practical and easy to follow steps, on every major job search topic, which has proven to be extremely effective and has often been the difference between a candidate getting a job or not getting a job.

This book has one primary purpose: To Get Veterans Jobs! With the help of veterans from the Army, Navy, Air Force, and Marines this book was written by a current Professional Fortune 50 Lead Recruiter with nearly 15 years of experience.

Because the author recruits as his profession in this challenging job market every day, he knows what works and what doesn’t.

This is a no-nonsense guide to help vets get hired, even in this difficult job market –even if nothing else has worked.

A substantial portion of the proceeds from book sales are donated back to charity to help veterans at HonorVet.org and to help the stray and abandoned animals at Logan’s Run Rescue.


Mark Lyden is Senior College Recruiter for a Fortune 50 company and has been a professional college recruiter for over 10 years.

He has recruited candidates for small, medium, and large companies and has lead hundreds of college recruiting teams, events, and career fairs on college campuses across the country.

Mark has recruited for technical and non-technical majors at all levels from Freshman through Ph.D. and has recruited for Secret and Top Secret programs.

He has screened, taught, served as a mentor and interviewed thousands of college candidates and has formally presented to approximately 10,000 on various campuses across the United States.

In his career he managed one of the top Co-op / Intern programs in the country. This extensive experience gives him the unique insight and expertise to teach college students the best ways, the proven ways, to approach every major step of their job search process.

Plus because he currently is a Senior College Recruiter as his profession, he understands the challenges of this market.  Mark has a BS, MS, and one year of Ph.D. study in the areas of Business, Human Factors Engineering & Education, and Psychology respectfully.

is an expert at getting people jobs. He has already helped thousands get hired even in this difficult job market. For nearly 15-years, he has been a Professional Lead Recruiter for a Fortune 50 company.

His approach is fresh, practical, easy to follow, and extremely effective. In his recruiting career he has recruited for small, medium, and large companies and organizations.

Mark has screened, taught, mentored and interviewed thousands of candidates and has presented job search seminars across the country. His extensive experience plus the fact that he recruits each day in this difficult job market, gives him the unique insight on the best ways –the proven ways to approach every major step of the job search process so candidates have the best chance at getting hired.

Mr. Lyden’s practical and easy to follow steps, on every major job search topic, has been extremely effective and has often been the difference between a candidate getting a job or not getting a job.

Mark Lyden’s previous top selling book, “College Students: Do This! Get Hired!” has been featured in major news outlets like CNNMoney.com, The Washington Post, and many others. It has helped thousands and thousands get hired.  Now Mark has turned his attention and expertise to helping veterans get jobs.

Mark’s style and approach is fresh and very effective. Those reading or hearing his advice in a seminar are always surprised to learn something new and often discover that what has been holding them back or a mistake they have been making over and over that prevented them from getting hired.

Finally what makes Mr. Lyden’s advice and information so valuable is that it works! But there is a reason why it works better than other information and why so many people get hired with his advice. Every step, trick, tip, or technique he provides has a strong logical reasoning behind it backed up by nearly 15 years of experience.

Anyone can give opinions of what they think might work, or what may have worked for them, but it takes someone doing the job as a Professional Recruiter in this difficult job market to KNOW what works and what specifically you need to do to get hired.


HonorVet.org reviewed the book and said: “If you’re a veteran you need to read this book! Best advice for getting hired that we have ever read.” With his advice, Mark has already helped thousands of people get hired, even in this challenging job market.

What makes his advice different from what you can find on the Internet or in other “How to get a job” books is that his advice has been PROVEN to work.

“If you’re a veteran you need to read this book! Best advice for getting hired that we have ever read.” – HonorVet.org

Because he currently works recruiting in this job market every day, Mark has a unique perspective on what exactly veterans need to do to have the best chance at getting hired. I am a returning Iraq veteran with disabilities. Since being home I have been fired from (2) civilian jobs and turned down for at least 30. I then received Mark’s book, Veterans: Do This! Get Hired! I read it cover to cover in the parking lot of the post office.

The information is straight forward and easy as hell to understand. I followed his advise in chapters 2&3 to the letter. I saw immediate results on the same day I posted my resume by getting 3 requests for interviews. Mark is on- target with this information. ” –  Matt K. U.S Army (Ret.) Panama/Iraq/Somilia

If you need a job and want help getting it … then you should be interested in buying Mark’s book, please go to his website HERE

Mark can be reached by email HERE

9.5 Blog Writing Tips for Nimrods Like Me

First I have no clue how to write, I do not know all the blog etiquette and have been spanked by a few professional bloggers so the first tip I will give you is to learn from someone that knows something.

These are tips I have either taken from others or found out on my own, but the help me and I hope they can help you too.

  1. keyboardDo some Googling, buy a book or go to a class on blogging if you really want to excel. If you just want to get by read on.
  2. You are allowed to screw up, and make mistakes. We all have and if you are not a great writer just getter done.. and don’t worry whether the local literary club is critiquing your work. Believe me that probably have nothing else to do on a Friday or Saturday night..
  3. Have a point. If you publish a blog post then others may read it and it is so much more fun for the reader if there is a point. Don’t let yourself go off on too many tangents. Save tangents for new blogs. A great way to start or come up with content for your post is to turn your point into a question and answer it.
  4. Get to the point right away and then expand on it. You can start with the title as the title is the commercial for your blog so it should pique interest and tell something about what the person is going to read about or get out of the blog post. Also give away the plot in the first paragraph if you can as people have the attention span of a gnat. You can then expand on the story as you go.
  5. You should stick to subject matter that is relevant to your site, business etc…, but people do have other interests other than work. If you have a product site you may want to stick to the subject of your product, but it is sometimes good to step out of the box and treat people like humans by adding some more personal or interesting stories that the reader can relate to.
  6. Short paragraphs of not over 3 or 4 lines is best. Readers seem to do better reading short paragraphs.
  7. Blogs do not need to be long. You can blog a couple of paragraphs if you wish. It is not important to write long blogs as long as you have a point and make it.
  8. Bullet Points instead of commas, make any writing more scannable and readable.
  9. Speak with your readers, not at them. The Internet has turned marketing on it’s head and we have discovered that taking the time to relate to your audience as opposed to trying to teach or convince them of something is much more desirable way to get the point across.
  10. Interview yourself to get great content. You can also have someone else interview you and record it. Then you can listen back to it and type it out to get your post.

Other stuff… (Bonus Stuff)

Don’t have over 10 points… Good advice for a blog, but you need 25 to 101 for a book.

According to HubPages – Too many promotional links = Newbie Mistake and Too much personal content that is only relevant to people close to you or is private joke with yourself = Newbie Mistake

Call to action – Yes and No.. You do need to, in some circumstances, want a call to action by asking them to comment that could be simple or you might go as far as to ask them to sign up and buy from you etc., but be careful you should give someone more meat than marketing. Sometimes you just have to give without receiving.

Yes Ask for the Sale.. but also… Ask your readers about what they want. That is the best call to action.

Here is my call to action: Tell me if this blog was good for you. Oh baby.. and give us your best tips you have learned about blogging.

JW Najarian

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