TW Steel Welcomes Mitchell Niemeyer as Brand Ambassador
Breakout Dutch DJ Strengthens Music & Entertainment Roots
New York City, New York – February 20, 2013 – TW Steel is delighted to announce that it has signed Mitchell Niemeyer as its latest brand ambassador. The 25-old Dutch DJ is one of the breakout stars of the Amsterdam ‘House’ scene with a host of international sets to his credit also including playing at some of the leading venues in London, Hong Kong, New York, Miami, Las Vegas and Los Angeles.
With a style comprising both ‘House’ and ‘Electro’, the former Amsterdam-born model honed his talents from an early age and quickly established himself as a leading DJ – eventually being signed to Steel Entertainment Group and its sub-division Steel Artist Management, the company co-founded by TW Steel CEO, Jordy Cobelens.
Mitchell’s newest release ‘Hollywood’, featuring Jonathan Mendelsohn, has just been released and is a perfect showcase of the Dutch DJ’s talents.
You can view the video ‘Hollywood’ by clicking on this link: http://www.youtube.com/user/SteelMusicOfficial?feature=watch
His follow-up single will be collaboration with his fellow TW Steel ambassador and multiple Grammy Award winner – Kelly Rowland.
“I’m thrilled that Mitchell is a TW Steel brand ambassador,” commented TW Steel CEO and co-owner Jordy Cobelens. “We’ve had a long association with him and we’ve utilized his talents at many of our brand events from launch parties to BASELWORLD.
“I’m delighted to make our relationship more formal in recognition of not only what he’s achieved but particularly where he’s now going. He’s truly reflective of the TW Steel brand with his big, bold sound and his ambitious talent. It’s a perfect match for us as we continue to cement our reputation as a truly global lifestyle brand.”
“I’m really happy to join the TW Steel family and its amazing ambassador line-up,” stated Mitchell Niemeyer. “I’ve long been a fan of the brand and I’ve seen just how big it’s become over the past few years. We’re both proudly Dutch and we have a shared passion for music. I’m fortunate to be traveling all over the world doing what I love and in doing so I get to see TW Steel everywhere. We’re going to have some fun times together!”
TW Steel enjoys a reputation as an innovative and bold lifestyle brand featuring a mantra of being ‘Big in Oversized Watches’, now available in over 100 countries worldwide.
About TW Steel:
With its name meaning ‘The Watch in Steel’, TW Steel is firmly established as a big, bold, global lifestyle brand. Its timepiece collections are reflective of, and available for all tastes and occasions with innovative design and luxurious styling paired together with Swiss build quality and an exceptional price point.
TW Steel offers a defined sense of individuality and shows to the world that as a bold and ambitious personality, you wear a statement watch that truly reflects who you are. Proudly Dutch, TW Steel is led by its entrepreneurial CEO and co-owner Jordy Cobelens – whose talents have been recognized with Ernst & Young’s ‘Emerging Entrepreneur of the Year 2011’ in The Netherlands.
While Jordy Cobelens oversees the building of the TW Steel brand, his father and co-owner, Ton Cobelens, serves as the Chief Design Officer. Having launched in 2005, and now with 140 models, TW Steel has attained a global appeal while creating an internationally recognized and respected brand name offering truly affordable luxury available in over 100 countries. – www.twsteel.com