Tag Archives: analytics

BIG DATA & THE NEW EDGE TECHNOLOGY (Smartphones and Tablets)

Posted on April 7, 2015 by James Carlini | Leave a comment

A pragmatic, visionary perspective —–

Big Data Analytics is being discussed today as a new, multi-purpose solution to many 21st century business challenges. It is touted as a tool for creating and sustaining competitive advantage but like all tools, you need to know how to use it effectively in order to get maximum results with it.

In a traditional environment, you might have someone going to a convention center or stadium for an event within a municipality. Once that event is over, the potential customer for other establishments in that area becomes a “lost customer” because they “go down the road” to some other bar or restaurant instead of sticking around and visiting other local businesses.

If we can employ several special apps to send complimentary passes or other enticements to the edge technology, we can effectively “capture the lost customer” and keep them within the one enterprise zone to spend their money there.

Just like on a resort, once you are there, the resort owners want you to stay on the property and spend all your money with them and not go “down the road.” The same idea applies here only it is a “virtual resort” created by electronics.

CREATING A VIRTUAL RESORT EFFECT

The use of new analytics is critical in many business operations and more organizations are starting to look at what type of platforms they need to implement in order to take full advantage of this as the Internet of Things (IoT) evolves.

In today’s world economy, regional sustainability relies on several key factors:
• Jobs (and the re-circulation of salaries)
• Education (a well-trained workforce)
• The political/ commercial atmosphere (government and business working together to insure a solid economic environment)
• Natural/ Man-made resources
All of which, rely and are built upon infrastructure: the Platform for Commerce.

What needs to be understood in this complex economic engine is the impact of Intelligent Infrastructure. It provides the platform for Big Data Analytics as well as the utilization of new edge technology (Smartphones & Tablets) in collecting demographic information, actively cross-marketing products and services to a local universe of Smartphone users, and the notifications of special promotions. (ePromotions)

There is a whole new framework to understand as well as implement when it comes to supporting Smartphones and their apps that provide new services to the end-user as well as new marketing services to those businesses that want to “capture the lost customer” in multi-venue environments.

A multi-venue environment might be an Intelligent Retail/ Entertainment/ Convention (IREC) center complex where the Smartphone user might be attending one event or venue, but can be drawn to another venue to spend more money and time by being sent eCoupons, eDiscounts, and other electronic offers which entice them to visit another venue within the umbrella of the “electronic resort”.

By tying the edge technology together with Big Data Analytics, a very sophisticated marketing approach can be implemented and used to fortify regional economic development and create economic zones that benefit the businesses as well as the municipalities.

The location becomes more valuable because the extra business that it generates through this “virtual resort effect” creates more revenues which is important to the local businesses as well as the municipality (which receives added sales tax revenues) also benefits.

CARLINI-ISM : “Creating a virtual resort that captures the Lost Customers and their spending power creates a more valuable enterprise zone for multiple merchants, business venues, and municipal governments.”

Carlini will present some of these proven concepts from his book regarding Big Data, cross-marketing apps, and the impact of creating a virtual “Electronic Resort” effect within a regional economic area at an upcoming monthly event, the Technology Leaders Association of Illinois in April.

Location location location james Carlini

His visionary and comprehensive book, LOCATION LOCATION CONNECTIVITY is available at AMAZON:

http://www.amazon.com/LOCATION-CONNECTIVITY-JAMES-CARLINI/dp/0990646041/ref=sr_1_1?s=books&ie=UTF8&qid=1427540979&sr=1-1&keywords=location+location+connectivity

and BARNES & NOBLE online:
http://www.barnesandnoble.com/w/location-location-connectivity-james-carlini/1120585793?ean=9780990646044

He will be speaking at several upcoming conferences across the country later this year including the Windy City Summit (a major conference on Treasury and Cash Management) at Chicago’s Navy Pier on May 20th-22nd.

Follow daily Carlini-isms at www.TWITTER.com/JAMESCARLINI

ANALYTICS, BIG DATA – BIG DEAL

Posted on August 18, 2014 by James Carlini | 1 comment

By James Carlini

Big Data and Analytics are the talk of many corporate organizations. What are some of the real applications and have they been fully thought out by the experts?

On September 4th, the Second Annual Conference on The Practice of Analytics will be presented at the University of Chicago’s Gleacher Center in downtown Chicago. There will be experts on Continue reading →

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Posted in Business, Finance, Health and Wellness, Technology

Tagged analytics, Big Data, call centers, connectivity, DAS, demographics, healthcare, HFT, IM, IoT, James Carlini, Smartphones, the Internet of Things, twitter, WiFi

WordPress.com Members Claim Your Blog on Alexa

Posted on October 22, 2012 by JW Najarian | Leave a comment

Claim a WordPress.com Blog on Alexa

There are so many things to think about out there in the Webisphere nowadays. Some are important and many many more… Not so much.

Obviously Google, Bing and Yahoo are pretty important, but have you heard of your site Alexa score?

If not, you should get acquainted with this service. The Alexa rating can say a lot about a site. It rates your site against a huge number of sites around the world and nationally and the numbers are based on mostly activity. Having a great site that ranks well with Google does not have to necessarily have the best traffic, but with Alexa, traffic is key to your getting the best rating.

Most sites start out in the tens of millions and you know when you are starting to do well when you get to around one million. Alexa does not show full stats for your site till you are ranked in the top 100,000 internationally. I want my sites to be under 500,000. You can gauge your site or your competitions sites etc…

Here is an explanation of Google Page Rank vs. Alexa logolitic.com/how-to-pagerank-alexa-rank/

Go to Alexa now and type in a few well known or favorite sites of yours to check out the numbers.

Once you understand this service you will probably figure out why it may be important to have your site properly registered at Alexa, though in the past this has been an issue for sites at WordPress.com.

I have been registered for a little while now and the person that explained to me how to do this just wrote a blog post on it with pretty simple instructions on how to do it. – JW

Heres the Post…..

by Justin Cooney on 2012/03/13

Alexa.com is one of the big players in the search engine business that has been around since 1996. Although it isn’t as large as Google.com or Bing.com, it plays a unique and important role.

Specifically, Alexa openly gives detailed site metrics and traffic reporting with its search results that a large number of tools and people use when evaluating a Web site. Also, Alexa has an extensive set of APIs and Web Services that are commonly used by a large number of third party search tools

Alexa is a subsidiary of Amazon.com, and so in my opinion it is likely to continue to grow in stature along with Amazon. As well, it has close ties to both Google and the Open Directory Project, which are both prominent players in the search world.

So bottom line here is that getting your site into Alexa and having it properly catalogued is pretty important.

But the process of claiming your site in Alexa is not easy if you are trying to claim a WordPress.com site. There is a lot of mis-information out there as well as incompletely written instructions (including on the Alexa FAQ site itself). I found this out the hard way today.

In order to save everyone some time I am putting together this article on how I successfully registered my WordPress.com hosted blog with Alexa.

Step #1: was to create an account with Alexa. This is fairly straightforward, just follow the instructions the site gives.

Step #2: Once you have your Alexa login and you are logged into your new account, click on the second toolbar tab on the top of the site titled ‘Claim Your Site’ .