Tag Archives: formulaic communications

Mike Koenigs on Cross Channel Marketing

Mike Koenigs Co-Founder of Traffic Geyser and and Master Marketer Talks to Us About Cross Marketing.

I so love covering Author 101 University. First I get to hang out with Rick Frishman who is probably the nicest guy you ever want to meet.

A guy who truly cares about his client and his vendors as well. Anyway it is no problem talking up Rick, but one of the other reasons is the speakers and participants to his conference are always creme de la creme of the successful.

In this case Rick brought in the master of Internet Marketing Mike Koenigs. If you have not heard his name and you are marketing on the Internet, then you already know you are headed in the wrong direction. Read his bio below and you will get a sense of what I mean.

I have to say that I meet all form of speaker and guru, but Mike is different. First he is extremely and sincerely passionate about what he does and it shows on stage and behind the scenes as well. A hugh line formed after his talk and I waited for it to calm down before grabing Mike for this interview. My wait was very long because Mike gave each person the time and attention needed to answer their questions and help them. I was actually surprised that he still had some juice while talking to me.

I have not used Traffic Geyser, but have heard over and over from trusted gurus I know, that they have or still use this product. I have not used Cross Channel Mojo (CCM) either, but have been teaching this concept to my clients for years. CCM not only uses a concept I really believe in, but it automates the process. Hard to deny that as very powerful.

Thanks Mike, I have always watched in amazement from afar. I can see now that I needed to step up, as many of us do, that are flailing out there in Social Media Marketing Land. Thanks for your time and your grateful attitude. I really enjoyed this one. –  – JW

Mike Keonigs

www.MikeKoenigs.com

MIKE KOENIGS is the “2009 Marketer of the Year” winner, entrepreneur, filmmaker, speaker, author and holds a patent in “Cross-Channel” Marketing Technology.

He is the CEO, “Chief Disruptasaurus” and Founder of Traffic Geyser and Instant Customer. His productssimplify marketing for tens of thousands of small businesses, authors, experts, speakers, coaches and consultants worldwide.

His celebrity and bestselling author clients and friends include Paula Abdul, Tony Robbins, Tim Ferriss, Debbie Ford, John Assaraf from “The Secret”, Brian Tracy, Jorge Cruise, Dan Kennedy and Harvey MacKay.

Traffic Geyser distributes video, articles and media to over 100 different social media and social networking platforms with the press of a button. Instant Customer is an automated “cross-channel” marketing platform that captures leads with voice recognition, mobile, online and offline systems.  For over 20 years, Mike has worked with Sony Entertainment, 20th Century Fox, 3M, General Mills, Dominos Pizza, BMW, Ralston and Mazda.

Mike’s companies have produced five consecutive online product launches with the largest grossing over $9.1 million dollars. He also generated over $3 million dollars in sales during a “direct to camera” live webcast.

He produces 21st Century Book Marketing with his longtime friend and former Deepak Chopra publicist, Arielle Ford. That event helps authors, experts, speakers, consultants, coaches and authorities get published, noticed and seen by publishers and agents. Their product, Everything You Should Know about Publishing, Publicity, Promotion and Platform Building.

He executive produced “Bill’s Gun Shop”, an independent feature film that was distributed by Warner Brothers and produced a feature documentary, “LifeWithTesla” about living gas-free with an electric car charged by the Sun. He’s created over 300 web sites and more than 35 products.

Originally from Minnesota, Mike lives in San Diego, CA with his wife and son. He loves the ocean, is an avid boater and plays the “didgeridoo.”

If you want to know more about Mike Koenigs listen to Tony Robbins recommend Mike.

Traffic Geyser

Watch Frank Kern and Mike Koenigs get a Google Top 10 rating in ELEVEN MINUTES with Traffic Geyser.

Traffic Geyser distributes videos to over 30 video sites, 50 article directories, over 40 social bookmarking sites, makes podcasts, distributes to 12 podcasting directories, social networking sites including Twitter, Facebook and Myspace, captures leads and follows up automatically with subscribers using email, autoresponders, mobile text and direct mail.

TRAFFIC GEYSER SITE

It’s a complete, all-in-one-solution to get traffic, leads AND sales.

Cross Channel Mojo

This product represents three years of research, development and effort and over $1.3mm in investment dollars and Mike Keonigs makes a bold statement – “It will revolutionize the way you market your business”.

Mike says he has been using this technology his self for over three years and it’s been tested in 51 countries.

Here’s the backstory according to Mike.

Every business has the same FOUR identical challenges:

  • You don’t capture every lead that comes along (think about all the business cards you have in rubber-bound stacks that you never follow up with)
  • You don’t follow up
  • You don’t know who those prospects really are because you don’t take the time to research every person you meet
  • You don’t present an offer for one of your products

With regards to following up – you can’t get the attention of a prospect if you are using using one “channel” – like email. Or just mobile text. Or just direct mail. Or voice mail. Or video email.

But what if there was a way to:

Capture every lead, every business card that came your way effortlessly and automatically?

Automatically follow up with every prospect – with email, mobile text, voice mail, postcards, letters and multimedia email?

And automatically present your business offers…

And automatically research every prospect – so you instantly qualified them and knew everything there was to know about them?

Every time. Automatically…

What if?

That’s what Cross Channel MOJO is all about.

Technology, tools, training and “done for you” templates and resources.

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Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com

Loreen Sherman on Her New Book – Formulaic Communications

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Loreen Sherman talks to me about her book that helps business understand how to communicate with XGen and YGen Clients and Prospects.

While at Rick Frishman’s Author 101 University in Los Angeles last year, I got a chance to interview Loreen Sherman who takes a scientific approach to communications with different generations.

We have the Social Technology tools we need to communicate with large or specific groups of people, but are we speaking to them effectively? Are we getting the most bang for our copy dollars and efforts?

Loreen Sherman gets into the details that separate the generations and how we can more effectively speak to their wants and needs in a way that makes sense to them.

Loreen Sherman is an savvy business communications and business expert. She has written several books on leadership and teaches and consults on leadership and communications for many businesses. We thank her for speaking with us about this very interesting book – JW

Formulaic Communications

book formulaic communications loreen sherman

Important information written to gain new language skills for global communication; media and technology have changed, in some cases new forms have appeared alongside the old.

Social media, professional forums and blogs are impacting the daily behavior of organizations.

‘The Book on Formulaic Communication’ is a reference book to outline the process of communication to help businesses understand these new phenomena in the Information Age.

Educational Material Each page is written as a living document subject to the views of each reader. This style is appropriate to allow the reader to ask questions and probe for solutions as a standalone or part of a presentation. This makes it a timely read every time.

“Solutions for the shift in this new communication alongside the paradigm of the new age of Information are what some companies are looking for; some firms recognize that their workforce requires new training programs in order to increase the effectiveness of their communication.

‘The Book on Formulaic Communication’ is the leading authority on this new phenomenon. This is modern communication over the airways of the Internet”  – Wikipedia.

You can order a free booklet that introduces the Book on Formulaic Communication and is designed to give the reader a basic understanding of the concept. This introduction shows how a shift to the Information Age created the need for The Book on Formulaic Communication. CLICK HERE

Loreen Sherman Loreen Sherman

Loreen Sherman uses her Master of Business Administration degree earned from the University of Phoenix to help CEO’s, directors, executives and managers to make decisions without indecision.

She combines her Faculty certification from Meritus University to show how organizational behavior affects managerial decision making. Loreen shares her experience from sole-proprietorship to the federal incorporation of Star-Ting Incorporated. She speaks on leadership development.

Her business presentations and programs help leaders to lessen distraction, know keys to benchmark and make stronger decisions. Science is combined with Loreen Sherman’s business framework as she holds a double-degree in Earth and Environmental Science from McMaster University.

Loreen’s insights weave practical applications for leaders to empower and motivate their teams. Other titles Loreen has authored include: The Book on Business Skills for Today; and The Book on Leadership Skills for Today.

Loreen’s skill in writing is highly developed and she uses this talent to instruct others how they can get a book published at http://www.star-tingpublishing.com.

Prior to founding Star-Ting Incorporated, Loreen has worked in banking, energy and oil-and gas industries with over 20 years of inter-disciplinary experience. Loreen qualified as a candidate for the National Astronaut recruitment campaign.

She is an honored member of the Heritage Registry of Who’s Who. As a professional member of CAPS Loreen Sherman speaks to strengthen leaders.

She knows how to lead in uncertainty without indecision. She is creative and a motivator.

She is active in the community and has volunteered as: Ambassador for the Calgary Chamber of Commerce, SIFE Judge for the ACE National & Regional Exhibitions and Captain for the Heart and Stroke Foundation. Loreen Sherman is perfect as your next speaker or leadership development consultant.

From TED

MULTI-INDUSTRY, IDEA-GENERATING, SENIOR EXECUTIVE eminent in organizational leadership development SPEARHEADED numerous ‘industry-first’ products from conception to launch. Loreen is a visionary innovator with a blend of technical and business savvy.

Loreen Sherman provides direct support of the business owners (VPs and Directors) with analysis; synthesis and recommendations of trends, drivers, outcomes and potential areas of focus that impact the performance of the executive leadership. In a fast growing and challenging environment, she uses her diagnostic abilities to identify opportunities for productivity and innovation. Invite her to speak on leadership for your next business function or corporate event.An online and digital publisher, Star-Ting Incorporated takes getting a book published to the next level. Digital brochures and signatures help expand client’s profiles. Custom publishing helps establish authority, talk to Loreen Sherman and plan you leadership strategy today, at http://www.loreensherman.com or http://www.star-tingpublishing.com or call 1.877.896.7292 today for a free 10 minute consultation.

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Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com