Empire Avenue – How Do You Measure Your Social Media Effectiveness
I know, results. Are you getting the results you want? If not then you might want to check out Empire Avenue.
You may or may not have heard about Empire Avenue (#EAv for those at Twitter keeping score), but I believe you will and if you are spending any time on the web trying to figure out how to increase your reach and relevance, you should be using this tool.
Empire Avenue is a Game with Useful Purpose
It is a game and it is addicting, but if you do not let the tail wag the dog, as Randy Gage (e)RGAGE puts it, EA can help you find out where you are strong and where you are weak. If you have an addictive personality, I would go and read 4 Hour Workweek, before embarking on this journey. If you go about your daily routine and visit EA for about 30 minutes a day you will be ok and the payback will be big.
I have been on EA for less than a month and I have already met some great connectors and had increased traffic to my blog and to Twitter and Facebook. I have found out that my weak area is my Facebook page and it has made me change the way I did things, for the better.
Empire Avenue Screen JW Najarian (e)JWN
There is a short learning curve with, but I still cannot figure out Facebook and I have found EA to be very easy overall. No I do not understand it all yet…
Tons of Great Information and Tutorials on Use and Strategy are all Over the Web
If you want a great understanding of EA my new EA friend Randy Gage has written what he calls the Empire Avenue Manifesto and if you are new to EA it is a great place to get a feel for what is going on… Randy will ask you to join under him and that is your choice, but how it works is not like network marketing the person you join under is now not your leader or friend, they receive 2000.00 and I believe you get 2000.00 for seed capital. It is FREE to join.. the money is not real!
JOIN With Me
Anyway you can join by using my url (RECOMMENDED) cause Randy is already rich and JW wants to catch up to him… Here is my link http://empireavenue.com/?t=f7t3zqvb
By the reason even mention you might go with Randy after reading his manifesto is that his blog is over the top great, so I would not blame you. It is absolutely one of my favorites. Now I can’t steal from it cause you will know, but it is worth it to point out valuable content to any and everyone.
If you are still here and reading then you can find out more from the post I grabbed below.
I grabbed this from the Social Media Exchange, a post by Berrie Pelser
Empire Avenue is the Social Media Exchange, where you can buy and sell shares in any social media profile, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone! All using a virtual currency and all for free!
Be Social, Reap the Rewards
When you join Empire Avenue, you can connect your Social Networking accounts, and we’ll score activity and engagement in each account and give you a virtual share price. The connections you make on Empire Avenue create “value-based” relationships, a deeper relationship than simply “following” someone, in a completely different context than becoming “friends.”
Every day, you’re on Twitter, talking to friends on Facebook, uploading videos or photos, and writing blog posts. Just for doing that stuff, you’ll earn Eaves – our virtual currency – and we’ll dish out some more virtual cash to your shareholders. Along the way you’ll have a bit of fun, make new connections, learn about different people, and learn about social networking and the value of your network! Use your Eaves wisely and you might just become a virtual millionaire… or billionaire (insert evil, world-dominating laugh)?
What are you waiting for? Get started now! It’s free!
Empire Avenue for Business
Empire Avenue is inherently a social media networking game that allows you to connect with individuals based on “value relationships” – these are much closer relationships than just having someone follow you on Twitter or Like you on Facebook. Use Empire Avenue to find highly engaged individuals around the world across a wide variety of interests. It’s a great way to get your brand in front of new, engaged audiences and connect with relevant customers in a fun environment. Hey, even businesses can have fun and still profit.
Empire Avenue as a Tool
Empire Avenue is what you make of it. Empire Avenue can be used as a complement to your social networking, as a way to meet and make great new connections, find individuals who are engaged in each of their networks and as a way to connect across the social web. If you’re new to social media, Empire Avenue can even be a great training tool – a fun way to discover the power of social networks, find out how strong your social media efforts are and how to make your online presence even more effective!
Watch this Video on A Better Way To Fight Harmful Free Radicals
We are inherently social beings, so I believe that social media will be around for quite a while. And while I wish the creators of Empire Avenue the best of success, I believe it will be short lived. Social media has been the recipient of enormous collateral spawned by the recession, but the recession will eventually end, and its audience is sure to diminish. Not necessarily in size, since there is a cache of newbies just waiting to jump on board, but rather in depth and scope. In times of stress, as the entire world is in right now, there is a need for socialization (misery loves company). But as the stress level is reduced, so will participation diminish. These “games” will cease to entertain as we will learn to better use our social equity in real exchanges and most likely in niche sites where our voices are more easily heard and the conversation is more to our interest and liking. Once businesses understand and overwhelm the social mega-sites (facebook, linkedin, twitter) much as with turned to Cable to escape the ads, these sites will become relegated to nothing more than social search engines. So while I would, and in fact I do flit around Empire Avenue, I certainly wouldn’t buy any or take any stock in it.
Bob, you have obviously not used EA. EA actually forces a more intimate interaction that simply broadcasting on Twitter or Facebook do not.
What we do know is that no social platform is safe. Case in point MySpace and AOL. Fads are fast lived and trends run their course slowly.
There is no guess to how long EA will last. The point here is that between all the games out there EA may have benefits the being in the Mafia or buying farm animals may not have.
It scores you based on the game stuff like how many people on EA you play with, but more importantly it scores you on your social relevance (if you do not lie to it) and allows you to see yourself shoulder to shoulder with others in the industry.